LEGO Hiring for Sr Marketing Manager for LATAM LCS Job at Ciudad de México Full Time

Job Description

Are you willing to join the LEGO Group to take Marketing into the next level in our Branded channel for Latin America.

Bring your marketing passion to inspire the builders of tomorrow and grow love for the LEGO System in play! Bring your knowledge and desire to learn, enable us to grow our LEGO Certified stores online and offline with our partners in Latin America!

Core Responsibilities

• Champion our brand strategy—acting as the Marketing key touchpoint for our Lego Certified Stores
• Act as the guardian for our brand standards and guidelines across retail marketing communications
• Be accountable for driving retail marketing strategy and execution for all brand-led initiatives to drive traffic, in-store engagement and conversion
• Collaborate with Product Marketing, Creative, and market Operations teams to ensure our stores are prepared for new product launches with aligned positioning, collateral and talking points
• Develop a strong Omnichannel marketing strategy
• Be the advocate of the Retail digitalization working closely with our local and global organisations
• Work with our Visual Merchandising/Trade Marketing teams to ensure our products and communications reflect our brand purpose and product positioning
• Together with our PR/Brand team build an ecosystem of in-store activations to support regular retail programming and event needs
• Generate new, creative ways to bring our brand to life in store that will drive engagement with our products and drive conversion
• Leverage shopper insights to improve in-store messaging and collateral elements
• Build ongoing communications, information-sharing, and feedback processes with our Partner Retail teams to continuously iterate and optimize our in-store experience
• Develop and maintain key performance metric dashboards that track the efficacy of our Retail Marketing activity; share results, findings and standard processes across our retail network

Play your part in our team succeeding

Senior Manager, Retail Marketing is accountable for the communications strategy and execution to drive quality traffic, engagement and conversion in our growing, global network of stores. This role connects our brand purpose and product strategy with the way we show up at retail through in-store creative, messaging, and visual merchandising. This person will ensure that our marketing communication plans are translated to our store teams optimally to give our customers a flawless online and offline experience. We’re looking for a strategic leader who is equal parts art and science, with creative competence and data-driven fluency to partner alongside our cross-functional teams. A passion for culture, creativity, and customers is a must—this person will be the keeper and evangelist of our brand strategy to all of our retail teams. The role reports to the LATAM General Manager and will have the Marketing responsibility for our stores in Latin America

Do you have what it takes?

• 5-8 years of relevant working experience; brand management and/or retail marketing experience preferred
• You are customer-obsessed—you understand our customer and how to speak to them at every point of the marketing funnel
• You obsess over how our brand shows up and have extraordinarily high personal standards
• You are familiar with brand strategy, creative development, retail execution and associated KPIs—having driven effective retail marketing programs at scale, driving business results and brand equity along the way
• You’ve led creative briefs and can deliver concrete feedback
• You have exceptional communication skills that can drive impact across teams
• You understand how to collect ans work with data and insights and bring them into action
• You are culturally-aware and naturally curious—you know what other brands are doing in the retail marketing space
• You thrive in a fast-paced environment—agile and nimble in both leadership and execution
• You are never satisfied with the status quo, always thinking “how can we do this better?”
• You love to travel (but that’s a given)—willing to travel for work
• Digital/Social Media certification
• E-commerce experience

Join the global LEGO® team

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity and an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.

Build your career brick by brick at the LEGO Group.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.