Link2Feed Looking for Marketing Coordinator at Remote Full Time

About Link2Feed:

Link2Feed is a social enterprise SaaS company serving over 10,000 hunger and poverty relief non-profits across North America. We believe that technology and data are critical to better understand poverty and increase social impact. Link2Feed is owned by Alpine SG (ASG), a software business that buys, builds, and operates market-leading vertical SaaS companies. As part of this ecosystem, we have the opportunity to partner with dozens of vertically focused SaaS businesses and their teams in a communal effort to offer the best software on the market.

Job Description:

The Marketing Coordinator is responsible for the management of content plans, executing directions from the Manager of Sales & Marketing, and creation of various marketing assets, including but not limited to:

• White papers, blogs, one-pagers
• Sales enablement content
• Social media
• Email marketing materials

The Coordinator will work directly with in-house and third-party partners to execute Link2Feed’s content strategies, and will also work cross-functionally to support day-to-day functioning of the Marketing team.

Key Responsibilities and Core Competencies:

You are a content creator.

• 
  Content ownership: You are able to take project parameters and deliver market- and sales-ready marketing assets to be used for existing and prospective Link2Feed customers and partners. Your output is consistent with the Link2Feed vision and brand, to be used in various forums including social media, website, in sales collateral or as lead magnets.
• 
  Connected and creative: You understand the goals and objectives of the marketing function and are able to infuse your creativity within those parameters. You understand that content is often Link2Feed’s first interaction with the marketplace and future customers, and that articulating the Link2Feed message outside the organization is your primary goal.
• 
  Building leads and pipeline is critical: You understand that content is a key driver to generating future Link2Feed growth and new customer acquisition. Your efforts on delivering quality and professional content will drive critical conversion points along the sales and marketing pipeline.
• 
  Effective communicator: You are comfortable managing freelancers when the need arises to communicate effectively and drive the goals and framework of the asset. You are able to communicate with other Link2Feed members within and outside the Marketing organization to drive consistent goals and measure the outcomes for each piece.

You master the tools of your craft

• 
  The power of the pen: Strong writing skills and editing skills are critical to success in this role, including being able to bring together multiple voices across the organization to drive an engaging cohesive single Link2Feed message for the marketplace.
• 
  Visuals are worth 1,000 words: You understand that graphics and images can help articulate complex ideas powerfully, and know how to use them effectively in sales and marketing assets.
• 
  Manage cross-functional and external project teams: You know how to quarterback the process of creating and delivering quality content to your stakeholders on schedule and on budget, using data and KPIs to manage goals, outcomes and effectiveness. You will own and maintain content calendars and workstream tracking to inform the team and encourage visibility on various marketing initiatives.
• 
  Flexibility is key: This role will require you to be flexible and prioritize your work based on business goals, including sometimes adjusting to where your team most needs your help.

You learn the market we serve

• 
  We help the people who help the people: You understand who Link2Feed’s customers are and the work that those customers do with compassion and empathy.
• 
  Industry trends: You keep abreast of the industry trends that impact Link2Feed’s market and our customers, and identify how those might impact the business.

You are a Brand champion.

• 
  Brand loyalty: You understand and own what makes Link2Feed unique. You are able to communicate that both internally and externally. You understand where the brand has been and are able to assist where the brand is going.
• 
  Consistency is key: You are able to identify and look for opportunities where the brand can be more consistent. You are able to take existing assets and put them in the current branding.
• 
  Branding as a process: Working with different teams across the company you will help build, maintain and enhance the branding process throughout.

Qualifications:

Our ideal candidate has 2-4 years experience in content creation for the B2B market. Specific areas include: sales collateral, webinar production, email creation, and blog creation.

Skill set:

• Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
• Strong writing and editing skills
• Email marketing experience
• Project management of third-party vendors for content creation
• Wordpress
• Social Media experience
• CRM experience
• Analytical skills
• Hubspot

Other Information:

• Location: Remote/Canada
• Compensation: The target base salary range for this position is ($60,000 CAD) and is part of a competitive total rewards package including an annual bonus, employer-paid benefits, and incentive pay for eligible roles. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually at minimum to ensure competitive and fair pay.
• Other Benefits: 401k matching, medical and dental healthcare coverage, FSA, unlimited PTO, flexible working schedule and location
• Culture: Fast-paced, highly mission-driven atmosphere in a casual, laid back environment

Link2Feed’s core values

• 
  Authentic: We act with integrity and establish trust through our actions. We stand up for what we believe in and advocate for our clients. We strive to do the right thing, even when no one is watching.
• 
  Innovate: We set trends and stay ahead of the curve, building new solutions to old problems. Others look to us to set the standard as we adapt and evolve to overcome challenges through the use of technology.
• 
  Nourish: We invest in our clients, community, and ourselves. We believe that a healthy culture enriches us and fosters growth. We encourage personal and professional development because we understand that our employees are our most valuable asset.
• 
  Mission-Driven: With roots in serving the food insecure and impoverished communities, we are committed to enriching lives and improving outcomes of the communities that our clients serve. As stewards of data, we believe that we can elevate the impact of our clients by empowering them with technology.
• 
  Inclusive: We believe in the power of community and are committed to helping each other through collaboration. We are dedicated to maintaining an inclusive environment in which everyone is celebrated and valued for who they are.

All qualified applicants will be afforded equal employment opportunities without discrimination because of race, creed, color, national origin, sex, age, disability or marital status.

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