Live Nation Hiring for Marketing Analytics Director at West Hollywood Full Time

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!

THE TEAM

The Marketing Insights and Data Analytics Services team within the Marketing & Data Strategy organization works on projects across all divisions, to develop insights around Fans and Marketing programs. These insights are used to inspire new marketing programs and improve existing marketing efforts across Concerts and Ticketmaster business units.

THE ROLE The Marketing Analytics Director will lead of team marketing analysts to provide strategic insights, optimization opportunities and general business and marketing performance analyses. They will liaise with business stakeholders and partners to capture needs, prioritize work and resource allocation, review analysts work and mentor teams in crafting insights, data visualization, and storytelling.

This person should be a highly organized leader who can manage multiple analytics projects and work streams while ensuring quality and timely work from analysts of varying experience and skillsets. They Marketing Analytics Director will be supported by an Analytics Data Enablement team who will ensure that necessary data is available in necessary formats and tools, that data definitions are documented and clear, that self-service dashboards are maintained to support stakeholders daily and basic analytics needs, and support QA and data troubleshooting with engineering teams. The focus for this team is meaningful and timeline insights that can drive marketing improvements and business growth.

WHAT THIS ROLE WILL DO

• Distell and craft insights recommendations and into compelling stories that are easy to digest and actionable to both technical and non-technical audiences

• Manage a team of analysts to analyze performance of marketing campaigns and other data sets to drive optimizations and marketing strategies

• Support the setup, execution, and analysis of marketing and media experimentation initiatives across multiple platforms in collaboration with key partners from across the organization

• Coach and mentor marketing analysts to help them develop their analytical capabilities, ability to distil and craft insights, and present findings in easy to consume decks and one pagers in a story telling format

• Manage marketing analytics and test & learn projects including defining project plans, assigning analytical resources, managing timelines and ensuring quality deliveries are produced on time

• Present analyses and test results to internal stakeholders across to organization

• Establish regular marketing reports that provide business and marketing program health snapshots and develop presentation templates to simplify and standardize insights presentations

• Partner with media and CRM functional leads to determine analytical needs and support

• Define data and tool needs for marketing analytics and communicate requirements to analytics data leads and engineering team

WHAT THIS PERSON WILL BRING:

• Bachelor’s degree from an accredited university or college in Marketing, Marketing Science, Marketing Analytics, Business Analytics or comparable work experience

• Minimum of 6 years of work experience in marketing analytics and data strategy, with 3+ years working within an Advertising, Marketing, Analytics, or Digital Media firm

• Strong verbal/written communication and data presentation skills, including an ability to effectively communicate with both business and technical teams

• Excellence in crafting, communicating, and socializing complex ideas, recommendations, and insights with an adaptable communication approach, as necessary, to partner with broad team member groups

• Experience mentoring and coaching analysts

TECHNICAL SKILLS/COMPETENCIES

• Highly skilled at distilling marketing insights from data, visualizing data to support storytelling, and crafting compelling and digestible stories to convey learnings for both technical and non-technical audiences and partners

• Critical thinker who is able to ask questions of stakeholders to truly define analytical needs to drive decision making and action, especially when asks may not meet stakeholders actual needs

• Able to translate analytics and data jargon into plain English that is understandable by a variety of stakeholders with different levels of comfort with data

• Experience with A/B and multivariate testing for marketing, media and/or CRM

• Highly proficient with PowerPoint or Google Slides

Desired:

• Experience working in support of digital media analytics, in particular working within the various

• Deep understanding of the digital and offline media and CRM landscape – including platforms, strategies, data and performance measures

• Experience analyzing Digital Marketing performance (search, email, social, programmatic display, etc.)

• Experience analyzing clickstream and conversion data (Google Analytics, Adobe Analytics, AppsFlyer)

• Experience designing dashboards, or dashboard content, for business stakeholders and non-data savvy users to support business health and self-service dashboards

BENEFITS & PERKS

Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:

• HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)

• YOURSELF: Paid time off policy including holidays, sick time, and day off for your birthday, free concert tickets

• WEALTH: 401(k) program with company match, Stock Program Reimbursement

• FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support

• CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings

• OTHERS: Volunteer time off, crowdfunding network

Live Nation’s policy regarding vaccinations and masking will evolve based upon updated regulations and factors related to COVID-19. Currently, we strongly encourage employees to be fully vaccinated or have received a negative COVID test within [24] hours of entering an office.

EQUAL EMPLOYMENT OPPORTUNITY

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance, and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case-by-case basis.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

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About Us

Recognized three years in a row by Great Place to Work® and named one of People Magazine’s top 50 Companies that Care, Live Nation Entertainment is the global leader in live entertainment and ticketing. Our world-class portfolio reaches all aspects of the live event and ticketing industry, from ground-breaking software in Ticketmaster, mix of legendary venues and restaurants in House of Blues, production leaders in Concerts, exceptional brand partnerships in Media & Sponsorship, and unparalleled team of artist managers in Artist Nation supported by diverse professionals in all facets of Corporate operations.

We recognize that our most important assets are our employees, the rock stars who keep the live experience going. Generous vacation, healthcare, and retirement benefits are just some of the great perks we offer to support our global workforce of more than 38,000. For any stage in your career, our many unique benefit programs are designed to help you live life to the fullest. We offer student loan repayment to support recent grads, six months of paid caregiver leave to support new parents, perks like Roadie Babies (bring your little ones & a caretaker along with you on work trips) and tuition reimbursement to fuel your ongoing professional development. Plus, working for the world’s largest live event and ticketing company means you’ll have access to free concerts, festivals, sports games, and more through our exclusive employee ticket concierge.

There is no bigger stage for your career. See what your future looks like at Live Nation Entertainment.