L’Oréal Looking for Brand & Consumer Activation Manager, L’Oreal Professionnel at Auckland, Auckland, New Zealand Full Time

• Help define across ANZ the strategic orientations and the 3-year marketing plan for the category, monitor the portfolio (new launches, pillar products’ renewal and animation of core catalogue).
• Execute monthly promotional elements with Sales/Education Teams. Align local market needs with ANZ hub approach.
• Attend and contribute to critical meetings across the HUB (NZ and in Australia) to ensure that the local needs are built into the strategy.
• Develop and execute local events alongside education and sales team members.
• Build in collaboration with ANZ hub trade marketing plans for local client chains (Rodney Wayne, Synergy, Vivo and Kess).
• Collaborate with the ANZ HUB to develop salon specific sell out strategies aligned with Australia to drive Colour/retail growth and recruit new consumers.
• Collaborate with NZ digital team to build local ecommerce growth plans (eJBP).
• Manage the collection and analysis of consumer and market insights for the category, share findings with the zone to ensure the consistency of new product development with the country’s needs.
• Implement new launches and marketing mix strategies (IMC/360/Digital/Retail) and create the right angle of attack locally to build integrated, engaging consumer brand experiences; meet the deadlines.
• Mobilise and collaborate with other departments (sales, logistics, education, etc.) and partner agencies to build broader business strategy.
• Monitor the local adaptation of communication materials (imagery, digital, point of sale) – Make recommendations to management on the brand based on one’s expertise of the consumer, market and competitors – Manage NZ PPP budget/spend efficiently.
• Effectively prepare clear messages to present to senior management.
• Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand.
• Monitor the retail strategy working hand-in-hand with the retail and education team and monitor the proper implementation of retail materials (services, advice, etc.) Specific to PPD.
• Define and monitor media plans, implement promotions and ensure implementation of marketing plan.

About You

• Identifies market drivers and effectively communicates
• Translates trends and consumer knowledge into meaningful insights
• Thinks brand strategy for local market.
• Imagines disruptive products & services
• Develops integrated campaigns that work
• Integrates retail & shopper expertise
• Delivers excellence with agility and rigor
• Integrates sustainable, business consciousness
• Creates collaboration for bigger success
• Shares & leverages best practices