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McGraw Hill Hiring for Marketing Automation Specialist Job at Ciudad de México Full Time
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What you will be doing:
The ideal candidate will have:
Impact the Moment
Could your creative thinking build the future? Our Marketing Automation team at McGraw Hill makes a difference for learners and educators across the world. Our team needs individuals with new ideas who connect with people in innovative ways.
McGraw Hill LatAm has an opening for a Marketing Automation Specialist for HE & K-12 Division. This individual will be responsible for supporting the execution of integrated marketing campaigns through our marketing automation platform (Adobe Marketo Engage) and CRM (Salesforce). You’ll have the opportunity to collaborate cross-functionally in the development of inbound and outbound digital marketing campaigns.
This position must be located in Mexico City.
What you will be doing:
- Supporting the technical execution of integrated marketing strategies through our marketing automation platform (Adobe Marketo Engage). This includes program development for email and lead nurture campaigns, landing pages, and social campaigns – ensuring marketing activities are tracked and measurable.
- Developing email and landing page assets to support acquisition and engagement marketing campaigns, to successfully reach new and existing contacts.
- Collaborating cross-functionally with stakeholders across the business as a strategic partner and advisor for innovative and pragmatic uses of marketing automation and email channel best practices.
- Supporting A/B testing to gain actionable insights and improve campaign performance.
- Work close to Sales enablement team in international and US to understand the main activities related to marketing automation that we can apply in our region.
- Work close with divisional marketing teams to create an agenda of Marketo campaigns related to the current users of our products, using the information coming from our platforms.
- Mastering available data sources/data structure and developing segmentation strategies to effectively refine the target audience.
The ideal candidate will have:
- 3+ years of experience working hands-on in a known Marketing Automation Platform (Marketo preferred).
- Marketing degree or Marketing specialization
- Experience with email marketing, lead nurturing, and digital marketing strategies.
- Intermediate knowledge of HTML and CSS.
- Experience working with CRM systems, such as Salesforce.com.
- The ability to take initiative and manage multiple projects concurrently.
- The ability to identify areas for optimization and get buy-in from internal stakeholders.
- Strong analytical and problem-solving skills with an ability to use creative approaches to support marketing challenges.
- Experience with developing and executing email marketing campaigns.
- Solid understanding of email marketing fundamentals (CAN-SPAM compliance, deliverability, A/B split testing, etc.) and KPI.
As an education innovation company, we’re proud to play our part by inspiring learners around the world. If you bring your curiosity, we’ll help you grow in a collaborative environment where everyone shares a passion for success.
Are you ready for a new challenge? Apply for a career at McGraw Hill and together, we’ll impact the world.
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