Merck Hiring for Associate Director, Consumer Marketing, US Heart Failure – REMOTE at Boston, Massachusetts Full Time

Job Description

Our Marketing team are passionate about bringing our medicines and vaccines to our customers around the world. Through digital listening and patient analytics, we are able to understand our customers’ needs and strive to provide solutions to meet them.

This is a great opportunity for a highly motivated individual to serve as a key leader on the US heart failure marketing team. In this role, the candidate will lead the consumer agile team as a strategic marketer and as a product owner on one of the first US Merck brands to fully incorporate agile principles. The individual in this role will lead consumer marketing strategy, modifying positioning, targeting, messaging as needed, refreshing the current campaign and leading video strategy, among other key initiatives. The individual will also serve as the product owner, leading the customer agile team to develop and then execute strategies to meet brand objectives. The consumer agile team consists of consumer marketers and the development team including campaign designers, developers, and architects.

This position will report to the Heart Failure US Commercial Leader.

Key responsibilities include, but are not limited to, the following:

• Lead consumer agile team to develop successful marketing strategies and omnichannel campaigns aligned to prioritized opportunities and objectives

• Modify segmentation, targeting, positioning, and messaging as needed

• Lead a refresh of current, award-winning campaign

• Develop and evaluate omnichannel campaigns, with a strong emphasis in social and digital media

• Lead and motivate the 9 members of the consumer agile team to drive results

• Drive understanding of customer needs and journey mapping to create a desired customer experience in all channels

• Understand customer insights, competitive strategy, and data measurement to optimize strategy

• Implementation of adherence strategy including patient support service

• Use a test & learn approach, and interpret data to optimize strategy and execution

• Identify strategic brand opportunities, objectives, priorities, and KPIs as member of the heart failure prioritization and allocation team

Education Minimum Requirements:

• Required: BA/BS

• Preferred: MBA or equivalent

Location:

• Remote, Pennsylvania – North Wales (Upper Gwynedd)

Required Experience and Skills:

• 5+ years of experience in relevant marketing or marketing-support functions

• Strategic marketing skills

• Proven ability to lead across diverse stakeholders

• Preferred Experience and Skills:

• Demonstrated proficiency in consumer marketing strategy

• Experience in digital marketing

• Experience and knowledge of agile principles

• Strong collaboration skills

• Strong project management skills

• Excellent verbal and written communication skills

• Proven ability to drive results while demonstrating the highest standards of ethics & integrity

Our Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.

Who we are …

We are known as Merck & Co., Inc., Rahway, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world’s most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.

What we look for …

Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join us—and start making your impact today.

NOTICE FOR INTERNAL APPLICANTS

In accordance with Managers’ Policy – Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.

If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.

Residents of Colorado

Click here (https://survey.sogosurvey.com/Survey1.aspx?k=SsQYWYYQsQRsPsPsP&lang=0) to request this role’s pay range.

New hires in office-based roles in the US & Puerto Rico will be required, subject to applicable law, to demonstrate that they have been fully vaccinated for COVID-19 or qualify for a medical or religious exemption to this vaccination requirement that can be accommodated without an undue burden to the operation. However, subject to applicable law, employees working in roles that the Company determines require routine collaboration with external stakeholders, such as employees in health services, customer facing commercial, or research based roles, will be required to be fully vaccinated as a condition of employment.

Current Employees apply HERE (https://wd5.myworkday.com/msd/d/inst/1422$1533/rel-task/3001$14.htmld)

Current Contingent Workers apply HERE (https://wd5.myworkday.com/msd/d/task/1422$4020.htmld)

US and Puerto Rico Residents Only:

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For more information about personal rights under Equal Employment Opportunity, visit:

EEOC Poster (https://www.dol.gov/sites/dolgov/files/ofccp/regs/compliance/posters/pdf/eeopost.pdf)

EEOC GINA Supplement​

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Pay Transparency Nondiscrimination

We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.

Search Firm Representatives Please Read Carefully

Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:

Regular

Relocation:

Domestic

VISA Sponsorship:

No

Travel Requirements:

25%

Flexible Work Arrangements:

Flex Time, Remote Work

Shift:

Valid Driving License:

Hazardous Material(s):

Number of Openings:

1

Requisition ID: R186488