Meta Hiring for Product Marketing Manager, Facebook Ad Formats at Frankfort Full Time

Summary:

Meta is seeking an individual to support the Facebook for Business & Commerce Monetization team, which is at the intersection of consumers and advertisers. This role focuses on developing and scaling native monetization experiences unique to the Facebook App. This position will be responsible for helping to shape product roadmaps and drive go-to-market strategy to bring innovative advertising experiences to market. The ideal candidate is both data-driven and has the ability to synthesize market trends in the digital and mobile advertising market and related business models and can work effectively with colleagues across the company to drive results. This role is focused on both the inbound phase of product marketing as well as the initial phases of outbound product marketing. Inbound product marketing responsibilities include foundational analysis to identify market needs by segment, opportunity sizing, identifying unmet needs via discussions with internal and external stakeholders, serving as representation of the advertiser and running alpha and beta testing processes. Outbound product marketing responsibilities include leading launch planning and associated messaging and positioning.This role is highly cross-functional and will work closely with the Product, Engineering, Data Science, Sales, Research, Communications and Marketing teams across Facebook and Instagram.

Required Skills:

Product Marketing Manager, Facebook Ad Formats Responsibilities:

1. Drive product strategy bridging short-term execution and long-term vision

2. Identify opportunities and represent view of the market by conducting industry research, including deep quantitative, qualitative and competitive analysis

3. Analyze product performance, synthesize customer feedback and advocate improvements

4. Lead and coordinate go-to-market efforts globally to support product launches and scaled adoption

5. Manage comprehensive, cross-functional activities including alphas, betas, positioning, policy and product documentation

6. Partner with Product Management, Engineering, Sales, Communications and other key teams

Minimum Qualifications:

Minimum Qualifications:

1. 3+ years experience including experience working in a product marketing, product management, media/tech management consulting, or product strategy equivalent function (partnered with product management and/or engineering to represent market requirements)

2. BA/BS degree

Preferred Qualifications:

Preferred Qualifications:

1. Resourceful, action and detail-oriented, with a high ownership mindset to deliver measurable impact

2. Quantitative analytical experience and communication skills

3. Digital advertising experience including understanding of digital advertising models both in the U.S. and globally

4. Research, management consulting or innovation experience in advertising or media businesses

5. MBA degree

6. Experience collaborating cross-functionally and building consensus among multiple stakeholders in an entrepreneurial, high-expectation environment

Industry: Internet

Equal Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected].