Mphasis Digital Risk Hiring for Paid Media Marketing Job at Guadalajara Full Time

Job Description:

PAID MEDIA MARKETING

Functions and Responsibilities:

• Be responsible for development, management and optimization of all paid media programs such as paid search, programmatic, native advertising, and paid social campaigns.
• Paid Media Specialists are responsible for the day-to-day management of paid digital marketing campaigns which can include paid search.
• Display and social advertising strategies across both B2B and B2C business.
• Help drive growth and success for organizations on digital platforms.
• Perform daily account management of pay per click accounts.
• Provide execution-based client recommendations
• Measure and analyze the effectiveness and ROI of all client activities.
• Generate new paid search campaigns, ad groups and develop keyword lists.
• Leverage insights from analytics platform to make changes to paid search campaigns.
• Generate Weekly and Monthly client reporting.
• Oversee relationships with digital vendors.
• Provide insights and recommendations on efficient campaign management and reporting tools.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, display network and other areas of paid search to meet client goal..
• Assist in the development of effective ad copy, content and guide creative on ideal assets.
• Be responsible for setting goals/targets for team per client.
• Google AdWords and Google Analytics experience
• Experience in Facebook Platform and other social media tools.
• English 85% written and spoken
• Portuguese desired
• Location: Guadalajara

Job Type: Full-time

Salary: $25,000.00 – $30,000.00 per month