Navient Hiring for Integrated Marketing Manager at Saint Paul, Minnesota Full Time

At Earnest, we believe in a world where paying for your education takes less time than earning your degree. Join us on our mission to empower anyone seeking higher education to reduce the total price tag of their degree, supercharge their ability to pay down student debt, and get on the right financial track fast.

A little background on Earnest: We’re a remote first FinTech company with an accomplished team who believe consumer lending can be radically improved and are doing something about it. We are disrupting the trillion dollar student loan industry by redefining what it means to be creditworthy. We created a company that combines data science, streamlined design, and technology to:

• Build products that simplify the lending process

• Personalize loans to suit the needs of our customers

• Engage with our customers through more human experiences

What makes an “Earnie” culture:

Earnest’s culture is as dynamic as the products we’re building and defining every day. We’re a fast-growing company, and that means we’re constantly integrating the new perspectives of every individual.

Earnies define our culture as:

• Earn Happy Customers

• Our success comes from anticipating their needs and providing the solutions they’re looking for.

• Better is Better

• The path to great means getting better every day. We push ourselves, and each other, to remain curious and think differently.

• PhD in Moving Fast

• Our customers are tired of long wait times and large student loan bills so we constantly seek out ways to deliver faster.

• Passion for Challenges

• Perseverance and optimism are just the start to take on the inertia of a national trillion-dollar problem.

• Impact is a Team Sport

• We maximize our impact when we act as one team.

Our Earnie’s are fun, innovative, and willing to rollup their sleeves to help their team succeed in a fast-paced environment. If this sounds like you, and you want to join us on our mission to radically disrupt a trillion dollar fintech industry, keep reading to find out how.

As the Integrated Marketing Manager, you will report to the Senior Manager, Integrated Marketing to build expertise across all paid media channels and cross-functional marketing strategy. You thrive in a dynamic work environment and you enjoy having a wide scope of work to make an impact.

What you’ll do:

Strategy and Execution

• Understand and represent company and business growth objectives to formulate marketing strategies. Lend a strong and enthusiastic voice to the future growth of the company.

• Work with the team to distill those strategies into comprehensive briefs for internal and external teams to build measurable media plans that are routed in data and analytics.

• Support all acquisitions and remarketing through performance channels, including but not limited to SEM, Paid Social, Display, Direct Mail, OLV/OTT, and Influencers.

• Understand campaign and platform tracking requirements, and ensure proper tag management and implementation. Work closely with Product Managers and Data and Analytics teams to identify and communicate needs for additional data visibility and integration via tags and other tools.

• Analyze and make recommendations on budgets and platform mix to achieve volume and efficiency goals.

• Drive growth through new targeting and bidding improvements, leveraging data to find new profitable segments, and testing into new platforms, channels, and ad units.

• Work closely with our agency partners to best utilize their expertise and resources.

• Leverage internal and external creative and content resources to both drive results and communicate the Earnest brand effectively across all platforms and products.

Reporting and Analysis

• Develop test plans to help us optimize targeting, bidding, budgeting, and creative strategies.

• Develop metrics to help the business understand the unit economics of different digital spend options and manage budgets to maximize profit.

• Collaborate with our data, product, and engineering teams to ensure quality, accessibility, and consistency of digital marketing data for analytics, attribution, and reporting.

• Approach tests and recommendations with an Analytics-first mindset; will this be measurable? Will it be trackable? What would a good/bad/neutral result look like?

Preferred Qualifications:

• BS/MS in marketing/advertising, economics, psychology, business, or equivalent experience

• 5+ years of work experience in media at an agency or high-growth company

• Experience with web analytics/execution including Google Analytics, DCM

• Experience with end to end campaign processes, including strategic planning, setting media mix, KPI optimization and reporting outcomes all channel types

• Working understanding of analytics mappings, UTM parameters, and attribution logic

• Experience with the following tools is a plus: Segment.io, Amplitude, Looker, Tableau

• Must be highly proficient in Excel/Google Sheets

Earnest believes in enabling our employees to live their best lives. We offer a variety of perks and competitive benefits that include:

• Health, Dental, & Vision benefits plus savings plans

• Work anywhere in the U.S.

• Mac computers + work from home stipend to set up your home office

• Monthly internet and phone reimbursement

• Employee Stock Purchase Plan

• 401(k) plan to help you save for retirement plus a company match

• Robust tuition reimbursement program

• $1,000 travel perk on each Earnie-versary to anywhere in the world

• Competitive days of annual PTO

• Annual “my day”

• Pet insurance!

• Competitive parental leave

• Plenty of Earnest swag, optional in person team gatherings, picnics, celebrations, and plenty of fun virtual events

At Earnest, we are committed to building an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity, inclusion, equity, and belonging enables us to move forward with our mission. We are dedicated to adding new perspectives to the team and encourage anyone to apply if your experience is close to what we are looking for.

Earnest provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. Qualified applicants with criminal histories will be considered for the position in a manner consistent with the Fair Chance Ordinance.

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A little about our pay philosophy: We take pride in ensuring we are compensating our employees fairly and equitably. We are showcasing a range and actual starting pay may be based on several factors including but not limited to, market rate, the qualified pool of candidates, internal compensation, candidate location, and budgetary constraints. This number does not necessarily reflect your total compensation, but is a range for your base salary.

Pay Range

$112,000—$140,000 USD