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Mexico
Nespresso Hiring for Marketing Coordinator Job at Ciudad de México Full Time
We are the Nestlé Nespresso SA Company and are proud to be one of the fastest growing operating unit of Nestlé. Our passionate, entrepreneurial-minded team has transformed Nespresso into the reference in portioned coffee and one of the world’s most trusted brands. Our growth comes from our commitment to research and development in order to pioneer and be the reference in the portioned coffee sector to provide the very highest quality coffees that could be enjoyed in the comfort of consumers’ own homes and also savored at out-of-home locations, such as restaurants, hotels, offices and luxury retail businesses. We guarantee quality by taking a careful, thoughtful approach in how we source our ingredients, produce and market our premium coffee products. With corporate headquarters in Lausanne, Switzerland, Nespresso is present in over 60 countries and counts over 12,000 employees worldwide. To learn more visit www.nespresso.com.
Position Snapshot
Location: Polanco, Mexico City
Position Summary
Manage the channel’s product portfolio of coffee, machines, accessories and services, by implementing global product launches & themes (IAP) conform market needs, execute CRM calendar and execute market specific local initiatives
A day in the life of…
Manage the channel’s product portfolio
- Execute the product strategy and execute commercial value propositions (incl. new products/services)
- Review the channel’s portfolio performance continuously to understand and suggest possible optimizations, e.g. promotion, pricing, portfolio rationalization, with support from data & insights
- Conduct annual deep dives on market, trends and competitive development for coffee, machines, accessories and services to fuel the local product strategy and marketing plan, in collaboration with Data & Insights
- Benchmark local performance with international best practises and local competitive environment
- Provide input for monthly sales forecasting of the channel’s portfolio, in close cooperation with the Data & Insights and channels
Implement global product launches & themes to market needs
- Execute all permanent and non-permanent (IAP) launches in the area of coffee, machines, accessories and services for the channel
- Execute the activation (e.g. acquisition, promotion) strategy for the channel
- Execute the CRM calendar
- Execute market specific local initiatives
- Ensure Retail execution and communication (Show-windows, In-Store, communication materials durable and non-durable..)
- Support continuous improvement through conducting pre- and post-evaluations of product launches & themes
- Lead multidisciplinary team in the execution of the full launch plan, e.g. kick-off and sign-off meetings, project team meetings
- Internal launch activations, e.g. internal activation, in-office communication, internal newsletter, intranet
- Create regular reporting for Nespresso HQ and MT (channel aligned) to highlight performance on main KPI’s
What will make you successful
Education:
- University degree in marketing, commercial or equivalent
- At least 4 years of experience as Product and/or Brand Manager
- Worked for an organization with leading brands and a strong commercial mindset
- Experience in project management (of complex projects)
Nestlé is the largest food and beverage company. We are 308,000 employees strong driven by the purpose of enhancing the quality of life and contributing to a healthier future. Our values are rooted in respect: repect for ourselves, respect for others, respect for diversity and respect for our future. With more than CHF 91.4 billion sales in 2018, we have an expansive presence with 413 factories in more than 85 countries. We believe our people are our most important asset, so we’ll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geopraphies, working with diverse teams and cultures. Want to learn more? Visit us at www.nestle.com.
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