Job Description

Senior Brand Marketing Associate, Beverage

Foods people love. Brands people trust. And a career that nourishes your future like no other.
If you’re driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We’re in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.
We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.

Position Summary

Drive brand performance, grow brand equity and share by activating distinctive consumer insights. The Senior Marketing Associate supports the brand team’s pursuit of insights that enable the team to know its consumer deeply and create engaging brand experiences in setting the brand’s consumer communications and innovation strategies. This role is responsible for leadership and execution of projects related to the brand’s communications and innovation plans as defined by the Marketing Manager. Interacting with agency partners in support of communications strategy, planning and implementation. Supporting a brand’s communication and innovation activities by collaborating on various generating demand initiatives.
RESPONSIBILITIES:
Insights

• Use consumer and marketplace data to support developing a deeper understanding of the demographics, psychographics, and behavioral drivers of the brand’s consumer or a particular consumer segment
• Manage brand projects and assignments demonstrating an understanding of key consumer insights and an ability to activate them in relevant communications and innovation activities
• Identify and understand what the brand stands for in the hearts and minds of consumers including brand identity, essence, vision, mission and core values to drive relevant communications and innovation
• Leverage data to help build a robust and actionable learning plan to address knowledge gaps in consumer, brand, product, business and marketplace learnings

Consumer Communication

• Manage consumer communications projects that develop a creative territory that brings the brand to life and enables effective consumer communication with a digital and social first approach
• Identify optimal engagement strategy and campaign structure to reach consumers when and where they are most receptive
• Lead initiatives in the communication plan around specific touchpoints or consumer targets including agency and cross-functional team management, strategy, planning, execution and results measurement
• Manage projects on time and on budget as well and demonstrate decision-making abilities around investment alternatives that mitigate risk and maximize return. Identify opportunities and lead initiatives that activate the brand’s nutrition health and wellness proposition in communications

Innovation & Renovation

• Leverage consumer, shopper and marketplace data to support defining a brand’s short-term and long-term innovation strategy. In collaboration with cross-functional and external experts, lead innovation projects in support of the brand’s innovation strategy such as new idea generation and validation, commercialization strategies and plans and channel- or customer-specific opportunities
• Identify innovation and renovation opportunities and lead initiatives in support of the brand’s nutrition health and wellness proposition

Planning

• Leverages brand, consumer and marketplace data and trends to support development of annual plans
• Prepare, present and sell-in aspects of the brand plan to management, cross-functional partners and external stakeholders
• Assists in creating the annual communications plan including recommended touchpoint plan, activation/implementation plan, stewardship and measurement
• Support in implementing a 3-year consumer centric brand plan

REQUIREMENTS AND MINIMUM EDUCATION LEVEL:

• Bachelor Degree and a minimum of 3 years of work experience in consumer marketing, brand management or product management; OR a Master’s Degree in Business, Marketing, MBA or related field is required

Requisition ID

146850

#LI-MF1

It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you’re at the forefront of our minds as we recruit top talent to join Nestlé. The skills you’ve gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.
The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at [email protected] or please dial 711 and provide this number to the operator: 1-800-321-6467.
This position is not eligible for Visa Sponsorship.

Foods people love. Brands people trust. And a career that nourishes your future like no other.
If you’re driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We’re in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.
We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.

Position Summary

Drive brand performance, grow brand equity and share by activating distinctive consumer insights. The Senior Marketing Associate supports the brand team’s pursuit of insights that enable the team to know its consumer deeply and create engaging brand experiences in setting the brand’s consumer communications and innovation strategies. This role is responsible for leadership and execution of projects related to the brand’s communications and innovation plans as defined by the Marketing Manager. Interacting with agency partners in support of communications strategy, planning and implementation. Supporting a brand’s communication and innovation activities by collaborating on various generating demand initiatives.
RESPONSIBILITIES:
Insights

• Use consumer and marketplace data to support developing a deeper understanding of the demographics, psychographics, and behavioral drivers of the brand’s consumer or a particular consumer segment
• Manage brand projects and assignments demonstrating an understanding of key consumer insights and an ability to activate them in relevant communications and innovation activities
• Identify and understand what the brand stands for in the hearts and minds of consumers including brand identity, essence, vision, mission and core values to drive relevant communications and innovation
• Leverage data to help build a robust and actionable learning plan to address knowledge gaps in consumer, brand, product, business and marketplace learnings

Consumer Communication

• Manage consumer communications projects that develop a creative territory that brings the brand to life and enables effective consumer communication with a digital and social first approach
• Identify optimal engagement strategy and campaign structure to reach consumers when and where they are most receptive
• Lead initiatives in the communication plan around specific touchpoints or consumer targets including agency and cross-functional team management, strategy, planning, execution and results measurement
• Manage projects on time and on budget as well and demonstrate decision-making abilities around investment alternatives that mitigate risk and maximize return. Identify opportunities and lead initiatives that activate the brand’s nutrition health and wellness proposition in communications

Innovation & Renovation

• Leverage consumer, shopper and marketplace data to support defining a brand’s short-term and long-term innovation strategy. In collaboration with cross-functional and external experts, lead innovation projects in support of the brand’s innovation strategy such as new idea generation and validation, commercialization strategies and plans and channel- or customer-specific opportunities
• Identify innovation and renovation opportunities and lead initiatives in support of the brand’s nutrition health and wellness proposition

Planning

• Leverages brand, consumer and marketplace data and trends to support development of annual plans
• Prepare, present and sell-in aspects of the brand plan to management, cross-functional partners and external stakeholders
• Assists in creating the annual communications plan including recommended touchpoint plan, activation/implementation plan, stewardship and measurement
• Support in implementing a 3-year consumer centric brand plan

REQUIREMENTS AND MINIMUM EDUCATION LEVEL:

• Bachelor Degree and a minimum of 3 years of work experience in consumer marketing, brand management or product management; OR a Master’s Degree in Business, Marketing, MBA or related field is required

Requisition ID

146850

#LI-MF1

It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you’re at the forefront of our minds as we recruit top talent to join Nestlé. The skills you’ve gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.
The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at [email protected] or please dial 711 and provide this number to the operator: 1-800-321-6467.
This position is not eligible for Visa Sponsorship.

Arlington, VA, US, 22209

Arlington, VA, US, 22209

Nearest Major Market: Arlington Virginia

Nearest Secondary Market: Washington DC