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Mexico
Netflix Hiring for LatAm Media Manager Job at Ciudad de México Full Time
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Mexico City, Mexico
Creative Marketing Production
Netflix is the world’s leading streaming entertainment service with +220 million paid memberships in over 190 countries, enjoying TV series, documentaries, and feature films across various genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen.
The LATAM Media Manager is responsible for working with our marketing teams in the region to develop media best practices and connect media to our overall marketing strategy and business goals. Also, explore and leverage key media partners, connect shared plans within x-functional internal teams, and expand campaign ideas through channel distribution.
What we’re looking for
- A proven, inclusive professional that exemplifies the Netflix values and is stunning in their current role.
- Passionate about Media (owned, paid, earned, shared) and unafraid of the constant changes we face in the media landscape, capacity to adapt to new environments and turn challenges into opportunities.
- A media expert who understands 360 media strategy, planning, and buying with a specific depth in the Latam market & media trends (mainly digital).
- An understanding of the place of paid media in the larger business and campaign planning process.
- An ability to represent Netflix and work closely with key internal/external partners, negotiating deals and leveraging opportunities.
- A thought leader profile – someone who can think long-term and partner closely with leadership and local counterparts to help establish and evolve the function while managing the day-to-day aspects of the theme.
- A confident and decisive communicator with a strong POV and someone who can expertly influence key stakeholders and foster deep relationships across the business at all levels while empowering their team at the same time.
- Someone who can easily support workflow optimization, identify gaps and opportunities we need to solve, and push for innovative solutions at scale.
Key Responsibilities
- Along with regional leadership, land business goals/priorities through paid media opportunities;
- Support regional marketing teams and creative/media agencies in developing media plans.
- Coordinate the continuous process of intelligence and optimization of media investments along with FP&A, developing and analyzing reports and dashboards, and defining media KPIs aligned with business and campaign goals.
- Work with key stakeholders, Ie: Meta, Google, Twitter, and other digital/offline partners, on ways to best leverage their platforms, products, and opportunities for scalable media innovation and efficiency.
- Act as a resource to the country’s marketing teams to provide creative best practices and recommendations focusing on ways to execute breakthrough creative concepts through paid media.
- Provide feedback to partner teams (internal/external) on tooling needs for campaign media planning & execution efficiency.
- Land at regional/local level Global Product Marketing initiatives. IE: First-party data usage.
- Development of a media learning agenda with studies to strengthen our media insights & planning alongside the local Marketing team.
- Monitor and report on competitive investment behavior in media.
- Punctual In-house Planning of Digital Channels (Meta, Google, Twitter, TikTok): Media Planning, Buying & Execution for Regional campaigns:
- Understand, advocate, and embody the company’s values and team goals.
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