Nike Hiring for Marketing Specialist Targeted Comms Job at Ciudad de México Full Time

Become a Part of the NIKE, Inc. Team

NIKE, Inc. does more than outfit the world’s best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it’s about each person bringing skills and passion to a challenging and constantly evolving game.

NIKE, Inc.’s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.

The Targeted Communications Specialist, Mexico City, is a Digital Marketer who is passionate about building unbreakable relationships between Members and the Nike brand. Strong candidates will be able to support Brand and Business objectives, connecting our members with the innovation, experiences and stories that position Nike as an industry leading sport and lifestyle brand.

The role requires a team player and a go-getter, curious and eager to innovate, to test, fail, learn and evolve. Strong candidates appreciate the art of creative and value the importance of data and consumer insights. The Specialist understands the technology, the role of our direct-to-consumer channels, and how we move closer to meaningful daily engagement with our Members. The Specialist values the importance of data and consumer insights and appreciate the creative process. And the Specialist understands marketing technology, the role of online to offline, direct-to-consumer channels, and is always ready to be a thought partner and a thought leader, a digital evangelist and a consumer advocate.

What will you work on?

In this role you will be responsible for leading and executing the Targeted Comms channel Marketing vision to transform our brand into the most sophisticated, athlete focused, digital brand in the world. You will bring best-in-class brand and commerce experiences to life for the consumer.

You will:

• Lead and execute the Geography Targeted Comms strategy in Mexico, orchestrating communications across Email, Native App Push Notifications, SMS/MMS, and local channels.

• Support the Online to Offline targeted communications offense, emphasizing integration between Digital and Stores.

• Lead Ad-hoc channel projects and new capabilities (non-campaign, ongoing cadence).

• Drive audience strategy/optimization/analysis.

• Drive reporting and learning agendas

• Lead and execute read & react strategies.[1] [MOU1]

• Facilitate x-country planning and deployment, Nike Communications Platform capabilities, authoring/ maintenance/reporting, escalation, and troubleshooting.

• Contribute to weekly exchanges with Global and Territory Targeted Comms teams.

• In partnership with the Analytics team, understand and apply insights to improve the way we communicate and connect deeper with our existing Nike Members and invite new Members in.

Who will you work with?

In this role you will operate as part of the Consumer Direct Marketing team and will be responsible for leading the implementation of our Targeted Comms Strategy for Mexico. You’ll partner closely with Mexico NDDC (Nike Direct Digital Commerce) Teams and the broader Marketing teams in GEO.

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[2] [MOU1]I would split this into separate points so that the data and analysis seem like bigger components of the role

References

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• 2+ years’ experience in Digital Brand Marketing/Email campaign execution/CRM.

• Strategic thinker and idea generator, with excellent attention to detail and commitment to excellence.

• Problem solver with strong communication and organizational skills.

• Analytical skills to gather business/user insights and apply learnings.

• Passion for Sport & Youth Culture, with a shared vision to Make Sport a Daily Habit.

• Excellent project management skills and ability to juggle between projects and priorities.

• Demonstrated experience working collaboratively and effectively with creative teams.

• Ability to make strategic recommendations, draft presentation decks and contribute to shares with key stakeholders and leaders.

• Ability to learn and adapt quickly and work in a multicultural, constantly evolving environment.

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.