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PepsiCo Hiring for Shop Marketing Seasonalities Manager Job at México Full Time
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Overview
Shopper Marketing Manager Latam
Main Purpose
Accountabilities
Internal candidates:
Education/requirements
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes LAY’S ®, DORITOS ®, CHEETOS ®, GATORADE ®, PEPSI ®, QUAKER ® and more. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.
Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be y( )u.
Learn more about our culture and life at PepsiCo: https://stories.pepsicojobs.com/
Responsibilities
Shopper Marketing Manager Latam
Main Purpose
Responsible of regional big bet initiative agenda across LATAM, detecting market opportunities, aligning with local markets (aop, scope and annual execution strategy), and developing omnichannel activation strategies toolkits for latam countries.
Focusing on seasonalities and platforms 360° strategy development, in order to accelerate demand on local markets and deliver harmonized and disruptive omnichannel activation strategies ensuring tailored shopping experiences. Having this main activities and scopes:
- Responsible to align and leverage brand & big bets regional agenda for +13 counties.
- Develop insights based on brand & big bets activation guidelines for different countries.
- Connect multi-Channel activation strategies and communication messages to evolve the brand & big bets toolkits.
- Develop omnichannel activation strategy toolkits for seasonalities and platformas across LatAm.
- Create creative visual concepts for seasonalities and platforms based on insights & data to back up. (consumer centric)
- Develop shopper experiences (POS, digital & ecomm) for each initiatives objective (awareness, engagement, sales or penetration)
- Connect multiareas functioning as PMO across +10 functions, for initiative development.
- Customize initiatives for +13 countries based on execution strategy.
Accountabilities
Align and leverage big bets agenda based on categories priorities (regional level)
Develop 360° strategies for every initiative (from concept to POS and digital execution strategy)- regional and local execution
Align categories acceleration vision, strategy, growth drivers and trade platforms for LATAM.
Align demand spaces with brand positioning into shopper marketing aligned activation solutions.
Enable multi-category and better together activation synergies for the different channels
Develop insights based innovation shopper activation guidelines.
Evolve, develop and execute shopper experiences to connect deeper with customers and shoppers (POS to digital)
Create powerful and consumer centric concepts for seasonalities and platforms
Qualifications
Internal candidates:
Eligibility Criterial for internal candidates
- Have at least 18 months in your current function
- Notify your direct leader and HRBP that you are interested on the position
- PDR evaluation of at least 2/2 on the last two years
- Have not received any warrants and/or disciplinary notifications on the last 12 months
Education/requirements
Marketing or similar major desired.
Desired: cross function project development, latam experience (knowledge of latam countries)
Innovation & Creativity, Key account management, PMO, strong presentation skills (storytelling), leadership, strategic thinking, multiple agendas management.
Spanish & English 100% fluent. Portugues desired.
- People person: you are able to work a crowd and win strangers.
- Super curious: you are always looking how to make things different and innovate.
- Word savvy: exceptional writing and presentation skills, with strorytelling capability
- Fearless & Fun: you are excited to build something awesome, new and share it, happy
- Flexible: we work different time zones so flexibility is a must
- Leadership: work across +10 areas & +13 countries, to develop 360° strategy initiaves ready to deploy.
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