Join PepsiCo and dare to transform! We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we’re excited about the future and working together to make the world a better place.
Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries. In PepsiCo Mexico is one of the most important consumer products companies in the country. Our product portfolio, which includes 22 of the world’s most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade and Sonrics, has been a part of Mexican homes for more than 116 years.
A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you’re from, or who you love, you can always influence the people around you and make a positive impact in the world.
Know a little more: PepsiCoJobs
Join PepsiCo, dare to transform.
Responsibilities
The Opportunity
Lead Cookies & Crackers platform strategy to translate from strategy to execution, and lead the end to end process of platform projects. Ensure with commercialization teams the right tracking of platform projects, and safeguard main KPIs to capitalize frequency and incrementality.
Define SDD innovation strategic frame to trigger the right innovation projects to elevate innovation to a significant accelerated growth lever. Lead the Front End Innovation (FEI) process to develop the right projects with a consumer-centric and agile mindset way to play to significantly reduce cycle times an increase flexibility. Create for Mexico, but partner with LATAM and Hispanics BU for potential lift and scale.
Chocotella: Expand Cookies & Crackers frequency via incremental innovation on Chocolate’s world fastest growing flavor: chocolate and hazelnut. Source growth from adjacencies and win SOM within Cookies & Crackers snacks / high end segments. Define and implement a clear and differentiated pipeline, ensuring flawless execution.
Co-branding: Lead Gamesa’s cobranding strategic pipeline, define the correct pipeline, ensuring flawless execution.
Xtra Power: Tackle the need for mid morning Energy expanding Xtra Power platform via innovation of differentiated and functional ingredients. Create a multi brand/category pipeline with clear guidelines and disruptive innovation.
Premium: Create a brand and product platform to expand C&C towards the highest category price tier. Win category share of space by penetrating value white space with a strong Large Format plan. Create expansion guidelines towards other formats. Define and implement awareness campaign.
Christmas & Seasonal Flavors: Create a flavor experience platform around seasonal flavors to amplify PMF’s seasonality programs. Land the flavor and branding approach for Christmas seasonal products, crating a multi brand platform. Engage with brand teams and create awareness and communication platform.
Wholesome: Gain incremental SOM in the fast growing segment within the BFY snacks market: BFY cookies. Define product guardrails and mutli brand approach to capitalize portfolio opportunity. Enhance portfolio by generating disruptive innovation expanding local substrates.
Your Impact
As Brand Innovation Manager your scope would consist of …
Qualifications
Who Are We Looking For?
If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.
What can you expect from us:
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.
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