QS Top Universities Hiring For Regional Marketing Director North America at USA, United States , United States Full Time

Job Description

About QS

QS is the world’s leading provider of services, analytics, insights and intelligence to the global higher education sector – supporting university excellence across the world. Our student recruitment and enrolment solutions enable universities and business schools to connect with talented individuals seeking to further their academic progress and career development. Our portfolio of professional services includes consultancy, student mobility and academic partnerships management, and branding solutions. We publish highly visible and influential rankings of international universities, including the QS World University Rankings which reaches a global audience of hundreds of millions of people.

Founded in 1990, our activities span across 50 countries, working with over 2000 of the world’s leading higher education institutions and over 12,000 employers.

Headquartered in London, QS has over 650 employees globally with offices in 14 different countries, including Australia, Malaysia, India, Romania, Singapore, France, Germany and the USA. QS keeps growing organically, through acquisition and by recruiting top talent across key regions.

What inspires us ?

At QS, our culture fosters a flexible working environment that encourages our employees to own their career whilst personally and professionally thriving. We collaborate, respect and support each other – and as a company, our values underpin these.

Our mission is to empower motivated people around the world to fulfil their potential through higher education, and to ensureeveryone has the same opportunity to achieve that potential. We celebrate the diversity of our teams and believe through sharing our experiences we can learn from one another and become stronger together, which enables us to achieve our goal.

At QS, you’ll be responsible for implementing real change in the international higher education landscape, full of exciting and interesting challenges where you can drive positive impact across the business.

The Team and Role

About The Marketing Team

Since 2021, the marketing team at QS serves as a central function supporting the business in hitting its objectives. We are a team of specialists from across the full spectrum of marketing. Operationally we fall into one of six teams – Regional (predominantly events marketing and lead acquisition/nurture), Creative, Content (including editorial, copy, social, and video), Institutional (B2B0, Paid, Operations, and PR, Brand and Comms. We generally serve two key audiences – B2C (typically students) and B2B (typically higher education institutions).

As custodians of the iconic QS brand, we’re continually exploring new ways to bring our recently rebranded identity to life. You can enjoy the best of our work across our social accounts (@topunis on Instagram, for example).

We’re a team that prioritizes enjoying what we do and having fun. We’re data-curious and in the vanguard of digital transformation at QS. Over the course of the last year we have introduced operational processes and control through project management (ClickUp) and significant upgrades to our marketing tech stacks – ensuring we stay ahead of the competition and serve our customers to the best of our ability.

We are seeking to recruit a highly experienced and passionate Regional Marketing Director for our Americas region, with a proven track record of delivering successful omnichannel marketing campaigns. You will have responsibility for all Digital and Events marketing in North and Latin America and will lead a highly capable and talented team.

Role responsibilities:

• Marketing Strategy: Continuously analysing the competitive landscape and consumer trends in Student Recruitment for the Americas, and working this into marketing strategies for Undergraduate, Masters and MBA events as well and contributing to the digital product growth strategy in the Americas.
• Digital Strategy Lead: Developing a strong social & digital strategy for the Americas including but not limited to SEO, SEM, PPC.
• Strategic Partnerships: Building strategic alliances with key organizations and media in the region to increase brand visibility of QS portfolio products and improve ROI on marketing spend
• Internal stakeholder Management: Managing internal stakeholder relationships across divisions ensuring strong, transparent communication and delivery in the Americas
• Team Leadership: Provide inspiring and excellence-driving leadership to the regional marketing team. Engender a ‘digital-first’ culture within the group through the development of team members, processes, automation, and customer-facing material.
• Reporting and Data Analysis: Provide outstanding trend and data analysis to stakeholders within the global marketing team, focussing on synthesis and actionable opportunities to improve ROI.
• Group Leadership: provide excellent and knowledgeable counsel to the leadership team, actively sharing areas of best practice that can be scaled from a regional to global opportunity.

Key skills and experience:

• You should have proven and relevant experience in a leadership role and be digitally savvy with experience of events marketing, and a proven track record in the delivery of integrated marketing communication strategies.
• While you don’t need to be a content or creative specialist, you will naturally understand brand, marketing & content strategy, and possess up to date specialist skills, including audience insight, digital communications, and analytics.
• You will have great people leadership skills, with the ability to motivate and inspire, and develop those in your team. As a leader, you will be a forward thinker, able to pre-empt challenges and have a solution focused approach, as well as exceptional budget management and analytical reporting skills.
• You will have a demonstrated record of successful project implementation, possessing the skills needed to quickly act on new ideas and develop them into new acquisition channels.

A few things that make QS a great place to work include:

Competitive package including base salary

Flexible working arrangements, including the option of working-from-home

Vibrant social environment and multicultural, multinational culture, strong team spirit

Focus on welfare -global wellness team, Calm app, EAP and health plan, mental health first aiders, diversity and inclusion initiatives

Strong recognition and reward programs – peer recognition platform, quarterly and annual awards, annual bonus scheme

Support for volunteering and study leave

Support, learning, and growth opportunities across QS teams (Digital & Events, Marketing, Product Design, Enrolment Solutions, Regional QS enrolment team leaders, and more)