Reckitt Looking for Brand Manager at Ciudad de México, México Full Time

Want to push forward a global and powerbrand of intimate wellness? As a Brand Manager IW at Reckitt, you’ll have the freedom to make a big name even bigger.

Objective: Plan, develop and execute the marketing strategies of the brands under his charge, in order to achieve the sales results, market share and expected profitability of their brands.

Responsibilities:

• Develop marketing plans / campaigns seeking to achieve the expected results based on the market share of the brands under their responsibility. Design plans / strategies to build brand equity (Awareness / (TOM) Top of Mind / (BUMO) Brand Used most Often)
• Design plans/strategies, together with sales and trade, seeking to ensure the indicators of the brands in the focus channels
• Work, with the agency, in the correct definition and execution of the media / media mix plans
• Guarantee the profitability (GM) of the brands/skus to the company
• Manage the marketing / EIB budget allocated to your brands
• Plan, in conjunction with the demand planning area, the sales volumes that your brands / skus will have
• Work with the NPD / PMO coordinators to launch the NPDs / EPDs in the agreed times and with the KPIs expected
• Analyze market information (Nielsen/IMS) in order to propose action plans for brands

Equality

At Reckitt, we recognise that in real life, great people don’t always ‘tick all the boxes’. That’s why we hire for potential as well as experience. Even if you don’t meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. Come and join a team whose purpose is to protect, heal and nurture in the relentless pursuit of a cleaner and healthier world.

All qualified applicants to Reckitt will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.