Red Bull Hiring for Senior Brand Marketing – CDMX Job at Ciudad de México Full Time

Areas that play to your strengths

All the responsibilities we’ll trust you with:

Expand all

• Consumer Insights and Market Research

  Turn data into compelling insights which are actionable and relevant, and ensure these insights are addressed through adequate ideas and plans;

  Provide an annual research and T&A (Trial & Awareness) of the Red Bull Brand in the country;

  With a focus on the younger segment of the target group, monitors the consumer’s perception about brand and products in social media.

• Brand Management

  Train and support marketing peers as well as on/off premise and trade marketing with their projects, accordingly with the area´s and the company necessities;

  ollaborate & ensure synergy on any trade/marketing initiatives;

  Build and provide training on new cross-functional tools, such as sales/marketing programs or trade marketing;

  Work closely with the regional team and International HQ specialists to share learnings, best practices, align plans, share latest updates and insights;

  Continually re-apply successful models;

  Instigate and participate in creative sessions to develop tactics and assess best practice case studies.

• Advertising and Creative

  Creates branding and through the line communication for specific marketing projects in strong collaboration with the respective marketing functions;

  Develops and implements the ideal country-specific advertising plan ensuring international and local learnings, taking best practices into consideration and with the right level of digital and social media integration;

  Works closely with the Media Network team to amplify the impact of advertising on own, managed, earned and paid media channels;

  Controls creative and media agencies to ensure correct contractual set-up and strong working relationships to deliver world class creative output;

  Manages the media agency with prudence, to ensure a best possible value-for-money advertising plan.

• Product and Packaging Innovation

  Lead and manage solid product launches together with sales, finance and other marketing functions and act as the key contact for Red Bull HQ;

  Understand which packaging solution addresses country specific needs, as well as lead and manage the launch proposal;

  Collect all learnings to share locally and with International HQ.

• Marketing Management

  Support the National Marketing Manager to develop and implement the annual business plan;

  Prepare, together with the National Marketing Manager, the annual plan and financial budgets/P&L in co-operation with the marketing and sales team;

  Manage and maintain the agreed budget;

  Builds a strong, transparent, trusty partnership and cooperation with management and personnel.