Red Bull Hiring for Trade Marketing Manager – CDMX Job at Ciudad de México Full Time

Responsible for all Red Bull Mexico trade marketing activities, execute national and international strategy and manage trade marketing team to achieve excellence in bringing the brand personality and values to the consumers through final PO. For that, he/she should use all means of communication, internal coordination between marketing and sales, POS development and implementation, category management, business insights and any other relevant information. Also responsible for all Red Bull Mexico category management area, always targeting more value for the category, increasing per capita consumption and making energy drink a better business for our customers, through sales, profitability, stock and overall results.

Areas that play to your strengths

All the responsibilities we’ll trust you with:

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• Trade Marketing knowledge & capability

  Develop trade marketing strategies, utilising international guidelines, trade and marketing experience to recommend best trade-led activities. Recommend and support trade activity proposals with commercial backing, pushing the brand guidelines whilst protecting the brand image. Create and develop all channels of communication that contribute to the timely execution of Red Bull initiatives at internal, trade or shopper level.

• Alignment and coordination of sales and marketing activities

  Educate, orientate and utilise the brand team to deliver through the line activity in store. Exchange ideas between Marketing and Sales departments proactively and challenge traditions. Establish with all departments necessary an internal network for efficient working – Communications, Brand, Sales, Logistics, Finance and special Customer Insight teams. Be the point of contact for the sales team to advise and give guidance on all account. Role should define the Perfect Store by channel for your market using the International Model.

• POS tools implementation and development/adaptation

  Ensure global POS toolkit.

• Business Insights

  Identify, develop and implement necessary processes to enhance sales business performance within areas.

• Category Management

  Run Category Management projects with the identified top customers. Build relationships with the Category Manager, Space Managers, Logistics Managers and Marketing Managers of the customer. Attend face to face meetings with the customer to present and work with them to improve the performance of the Category in their stores. Interpret the available data and shopper insight to come up with a tailored action plan that will grow Category turnover in that customer. For non-top customers provide initiatives and support to Key Account Managers, so they are able to implement them themselves.

• Single point of contact for reporting to International Off Premise Trade team

  Manage all the international requests of data sharing and international tools locally implemented. Monthly fill-in of International Dashboard with market data. Organization and follow-up of wave of store audits in local market. Implementation of global tools (for in-store material creation, for elaboration of planogramas, for evaluation of promotion efficiency)