The Trade Marketing Specialist is responsible for creating, developing and ensuring the production and distribution of all the Red Bull Campaigns as Formula 1, summer Edition launching etc. Also responsible for planning and management of all imported Long Term Sales Tools (Off Premise – coolers and disposable), and thousands of disposable materials as Displays, Theaters, sticky shelves, etc. Supports all sales driven projects with the main objective of highlight and differentiate the brand in-store, ensuring the perfect store execution and the application of the campaigns materials.
All the responsibilities we’ll trust you with:
Define material mix per channel according to the business objective (short and long term) by analysing volume tiers/investments and pre-define local approach to each type of material/ regional importance (sales). Define delivery waves and split between institutional and events by aligning with the marketing team strategy and our goal of gaining Share and Volume.
Manage Coolers and materials having a clear mindset of maximizing ROI, Share and Volume growth. Being a consultant for execution, providing guidance, insights and setting goals and challenges for us to thrive.
Responsible for controlling and guaranteeing the flow of orders, arrivals, and shipment of POS materials to the DPs / POS, from internationally produced materials by creating controlling reports (excel/ systems) containing all relevant information. Critically analyse current processes and propose better models when necessary. Managing the end to end process, since importation, to right placement, to collection of the misused coolers.
Ensure that the materials produced/ ordered are implemented according to the established business plan strategy by centralizing the production and guaranteeing the maximum savings through optimizing the trade calendar and investments made.
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