Areas that play to your strengths
All the responsibilities we’ll trust you with:
Distribution Partner (DP) Branch Management
You will coordinate meetings with DP branch managers and reps within your area/region where you will explain and implement Red Bull business strategies and initiatives You will set up communication processes with DP management and reps to ensure proper alignment and understanding of strategies and goals Through training, sharing information and auditing you will ensure your DP’s fully understand and execute Red Bull merchandising standards consistent with Red Bull DP guidelines You will deliver sales training and coaching to DP’s sales reps to ensure clear understanding of merchandising standards (i.e., Product flow, SKU priorities by channel, display merchandising, pricing, etc
Drive market share growth in Retail
Using your analytical skills you will develop (using data and insights) and then negotiate and implement Joint Business Plans that deliver a high rate of return on investment for the retail stores within your territory You will negotiate and implement the executional KPI’s as aligned with your manager to ensure WvC, Distribution and PSR targets are met You will plan and communicate to our merchandising agency the relevant point of sale for your customers, matching Red Bull’s promotional and trade marketing calendar You will successfully negotiate the launch plans of new products as appropriate to your customers You will utilize and Communicate POS through our merchandising agency. You will also work with our Trade Marketing to issue on-going updates against allocation, as well as track associated budgets/COOP
Manage all relevant stakeholder relationships
You will establish effective working relationships with key stakeholders (both internally and externally) You will conduct regular reviews with key stakeholders including Third Party Merchandisers, Key Account Managers, Distribution Partner Managers You will optimise all aspects of your contact matrix to drive availability and maximise our perfect store pillars Demonstrate the success & added value of joint relationships to expand on an army of advocates
Drive market share growth in Multiple Managed Operating (MMO) groups
You will manage multiple operating groups in your region dealing with the key decision makers to achieve maximum PSR across their portfolio of stores You will leverage joint business plans and local terms to achieve PSR objectives
Analyze Relevant Data and Share Actionable Insights to Enhance Your Sell
You will analyze category and shopper data to identify relevant insights for your customers. Combine your insights with Red Bull’s global insights to sell in mutually beneficial category growth initiatives You will be able to adjust your communication style by knowing your audience to ensure successful delivery of complex information and reporting You will maintain strong working knowledge of all Red Bull systems and data sources. You will develop knowledge of key account systems and how they relate to Red Bull. You will proactively use Out-of-Stock reports to ensure appropriate merchandising personnel is engaged.
Your areas of knowledge and expertise
that matter most for this role:
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