Samsung Hiring For eCommerce Channel Marketing Lead at Singapore Full Time

eCommerce Channel Marketing Lead

Samsung–Singapore

22 minutes ago, from Samsung

Position Summary

To formulate and spearhead eCommerce sales campaigns for both D2C & market place events within the region. This includes full management of the procedure, implementation, tracking and measurement of campaigns to ensure success. The role also requires regular interface with eCommerce sales team & cross functional teams to maintain the business affiliation.

Role and Responsibilities

• Work in collaboration with external creative agencies to conceptualize, establish parameters and design a regional campaign strategy, theme, toolkit and full asset development.
• Discussion and alignment with internal sales team and platform partners on campaign goals and ways of collaboration.
• Work with sales team and local marketplace partners to define campaign revenue targets and other measurements of campaign success.
• Collate key campaign details from local markets, such as channel plan, campaign dates, model-wise promotion list as well as analysis on competitiveness
• Liaise with other internal stakeholders (Sales, PR, Corporate Marketing) to ensure integration into overall campaign plan.
• Engagement of external relevant brand on campaign collaboration
• Exploration of new campaign elements, by keeping abreast of current trends in marketing and customer engagement.
• Run regular checks on Samsung official store merchandising on online platforms to ensure optimal shopper journey and brand compliance, including corresponding recommendations to local sales subsidiaries.
• Deployment and management of projects on Samsung.com example, but not limited to ePromoters, rewards, rating & reviews, etc
• Deliver interim and final reports on campaign results, including web analysis and evaluation of KPIs and periodically sharing of online platform analysis including follow-up actions to improve the business.

Skills and Qualifications

• Degree holder with at least 8~12 years of relevant working experience in digital / consumer marketing within the consumer space. Some knowledge or experience in ecommerce will be an added advantage.
• Highly mature and collaborative individual with the ability to interact well with all levels
• Excellent communication skills to manage relationships with agencies and third parties as well as persuade a non-marketing audience
• Good project management skills, to be able to effectively work with a budget, meet deadlines for multiple projects and ensure ROI on marketing campaigns.
• Sound numerical skills will be an added strength, to be able to acquire and analyze data and use it to target selected groups.
• Strong execution & follow through skills with multi-functional team & external partners

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