Shopee Hiring For Regional Brand & Growth Marketing – CRM Operations at Singapore Full Time

Regional Brand & Growth Marketing – CRM Operations

Shopee–Singapore

2 minutes ago, from Jobstreet SG

The Marketing team at Shopee is responsible for conceptualising and implementing go-to-market activities to achieve increased usage and visibility. The team covers areas including Campaigns Management, Community, Public Relations, Partnerships, Offline Marketing and Design. The Regional Marketing team is responsible for strategizing and implementing go-to-market activities and working with local teams to localise marketing for the specific markets. The Brand and Growth Marketing team covers all aspects of online and performance marketing for the region. This team is responsible for data-driven solutions, tracking and measuring data to reach the targeted customers. Browse our Marketing team openings to see how you can make an impact with us.

Job Description:

• Leverage the CRM Internal tools and Salesforce Marketing Cloud (SFMC) platform for implementing the marketing strategy
• Lead the implementation of all CRM campaigns using SFMC / Internal CRM tools
• Manage the creation and update of emails, landing pages, forms and reports for campaigns and webpages
• Create and manage SFMC Automations / Internal DMP tool for campaigns/data
• Create and implement User journeys in SFMC / Internal CRM tools
• Manage and collaborate with stakeholders to drive implementation of various projects
• Ensure effective targeting of segment audience; and manage the scheduling of multiple marketing automation campaigns to optimize touch cadence
• Help out in testing for new CRM App features in both UAT and Live instance
• Be an advocate within the organization on best practices and emerging trends in CRM

Requirements:

• Hands-on experience developing automated marketing programs
• Basic knowledge of working on Salesforce Marketing Cloud
• Knowledge of SQL (beginner’s level / Intermediate level) is a must
• Good understanding of marketing processes and workflow including campaign execution, content development and analytics.
• Possess initiative to drive improvement and streamline processes
• Relevant internship experience handling Salesforce Marketing Cloud welcomed