Siemens Energy Hiring for Online and Digital Communications Professional Expert Job at México Full Time

LET’S TALK ABOUT YOU


Your profile

• Bachelor of Digital Marketing / Digital Communication or equivalent.

• 8+ years of experience with online and digital communications
• Broad expertise and experience in latest digital technologies and solutions.
• Excellent English and Spanish speaking and writing skills.
• Ability to develop and execute digital strategy based on user experience and social community management skills.
• Enthusiasm for digital trends and desire to identify relevant opportunities for brand involvement.
• Social media expert on all social media channels, especially LinkedIn, Twitter, and Facebook, as well as specific awareness of how these channels can be utilized in Latin America.
• Experience working with social media management platforms such as Sprinklr, with specific experience developing paid campaigns.
• Expertise in digital and social media KPIs, benchmarking and analytics.
• Understanding of demand / lead generation.
• Deep knowledge of and expertise in PPC / Google Ads, SEO, HTML, Adobe Analytics, AEM editor, Eloqua.
• Content development and storytelling skills, with the ability to take technical information and deliver engaging social media content.
• Basic understanding of the energy market (desirable).
• Experience in managing budgets and overseeing collaboration with vendors.
• Ability to multitask and thrive in a highly dynamic multinational environment.
• Strong communication, leadership, and organizational skills.

Your responsibilities

• Develop the digital communications strategy for Siemens Energy in Latin America in alignment with the Siemens Energy global digital communications strategy & Latin America Comms strategy.
• Keep abreast of digital marketing trends and implement these trends in campaigns.
• Monitor analytics across all digital activities for Siemens Energy Latin America and analyze success. Represent the Latin America region in Siemens Energy global digital communications networks.
• Responsibility to comply and / or enforce the protocols, policies, guidelines, and competencies of the current integral management system (EHS, Quality).

Website

a) Develop outstanding Siemens Energy website for the Latin America region utilizing SEO and user experience best practices.

b) Drive search engine advertising to strengthen Siemens Energy’s digital presence.

c) Analyze web performance and identify areas of improvement including website functionality, conversion, and user journeys.

Social Media:

a) Maintain all social media channels and oversee the social media editorial calendar for Siemens Energy Latin America.

b) Manage and oversee the processes and configuration of social media management platform (Sprinklr).

c) Develop and execute paid social media campaigns and continuously provide recommendations to improve performance.

d) Drive employee advocacy on social media and utilize available employee advocacy tools such as PostBeyond.

e) Drive innovative ideas to deliver greater engagement and grow external communities.

f) Develop influencer outreach program to identify and leverage brand evangelists.

Additional Digital Advertising Activities:

a) Support online advertising activities such as display (programmatic) in collaboration with brand activation team.

Marketing Automation and Demand / Lead Generation:

a) Develop and execute demand generation / email marketing campaigns utilizing Eloqua and other marketing automation tools.

Your opportunities for personal growth

• Empowered to get involved in multiple markets with special focus on the growing energy transition and decarbonization markets.
• Ability to influence communication through implementation of new technologies, solutions, and approaches.
• Leadership of digital and SoMe communities and projects within the Latin America Hub, collaboration with other Hubs globally.

LET’S TALK ABOUT US

“Let’s make tomorrow different today” is our genuine commitment at Siemens Energy to all customers and employees on the way to a sustainable future. Our mission is to empower our customers to meet the growing global demand for energy while transitioning to a more sustainable world. How? Our innovative technologies, extensive energy experience and an ambitious strategy to decarbonize global energy systems are all central to our efforts to be the partner and driver of the energy transition.

Siemens Energy is a global team of more than 91,000 dedicated employees. Together as one team across 90 countries, we are committed to making sustainable, reliable, and affordable energy possible. This is how we shape the energy of tomorrow.

Our culture is defined by caring, agile, respectful, and accountable individuals. We value excellence of any kind. Sounds interesting? At Siemens Energy, you can help lead the energy transformation.

We cherish our heritage of 150+ years of history and presence in Latin America. Learn more about us at siemens-energy.com/mx

MORE INSIGHTS

Be Energized. Be you.

Lucky for us, we are not all the same. Through diversity we generate power. We run on inclusion and compassion. Our combined creative energy is fueled by at least 130 nationalities. Siemens Energy celebrates character – no matter what ethnic background, gender, age, religion, identity, or disability. We energize society. All of society.

Learn more: siemens-energy.com