OVERALL PURPOSE OF THE JOB
Due to continued growth and development in SIG we wish to recruit a Digital Marketing Specialist. You will be responsible for coordinating all aspects of the digital marketing mix within SIG.
KEY RESPONSIBILITIES
The role will require the candidate to:
· Development and implementation of SEO and PPC strategies
· Working closely with the Marketing Manager and National Sales Managers
· Working closely with all SIG group divisions
· Developing wider digital and e-commerce strategies
· Management of paid social activity; driving cost efficiencies and delivering online goals
· Creation of engaging online content
· Implementation of digital strategy
· Monitor & research new technologies and marketing trends
· Manage and develop relationships with 3rd party partners
· Other general marketing activities as required
KNOWLEDGE REQUIREMENTS
· SEO concepts and strategy development
· Understanding of key web design and development concepts
· Excellent knowledge of managing Google Ads and social media management tools
· Google analytics and digital reporting
· Previous experience in defining, executing, and monitoring digital marketing campaigns
· High analytical and commercial sense to help drive sales across digital platforms
· Proven experience generating ROI and budget management
· Experience with both B2B and B2C audiences
· Strong communication skills to build relationships in the industry
· Proficient in Microsoft packages
· Knowledge of the construction industry in Ireland would be an advantage
· As this role is not an entry level, 3 years + experience would be desirable
SIG Ireland as part of SIG PLC, is passionate about our Commitment Culture! The successful candidate will demonstrate flexibility, agility and be passionate about what they do. We expect that you will make a positive difference when joining SIG Ireland.
Job Types: Full-time, Permanent
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