Unit Description
You want high visibility, challenging opportunities, and a rewarding environment.
Sodexo currently is seeking a Senior Manager 2, Offer Experience to join our Commercial Marketing Team for our Healthcare Segment .
The Senior Marketing Manager will lead the development and execution of all marketing activities and programs which drive consumer engagement & share of wallet as well as overall growth, margin and market share. A key skill for this position will be the ability to work effectively with and collaboratively in a matrix environment. Target salary is 100,000 – 120,000/year and includes an annual incentive plan.
Specific duties:
Strategy / Value Proposition / Segmentation refinement
Develop new (or) validate existing value proposition for Retail services and ensure relevancy and differentiation. Ensure a data-set is created and maintained, to understand market dynamics, market share, any healthcare specific regulatory measures, competitive positioning, actionable consumer insight, etc.
Business development support
Develop and work with brand/comms to deliver digital marketing and sales enablement campaigns using a wide variety of tools and techniques. Work with downstream colleagues in developing sales collateral, case studies, testimonials, etc. to enhance our ability to sell and retain business. Develop data & insight based go to market strategies to drive lead generation.
Thought leadership & market awareness
Oversee the creation, implementation, and evaluation of marketing activities that drive thought leadership & industry awareness for Retail propositions. Work with Brand, Comms, and PR teams to develop consistent and coherent messaging around Sodexo and Retail services through all appropriate channels. Develop appropriate industry partnerships that position Sodexo as a thought leader in healthcare outcomes related to Retail services & enhance Sodexo’s image/brand.
Innovation
Take the lead for IT solutions and digital services that support retail activities, from consumer, client, and business perspectives. Develop additional sales channels, both to hospitals and to consumers. Test and develop new products and services to sit within the overarching proposition.
POS/Pricing
Be responsible for ensuring adoption and usage of Sodexo POS, working with the analytics and commercial finance teams to collate and analyze data which will inform commercial decision making. Take responsibility for pricing & margin decisions.
Learn more aboutSodexo’s Benefits (https://bit.ly/2EVNezw)
Working for Sodexo:
At Sodexo, you will find the ingredients for a great career in food service management specializing in Patient Services. With benefits including schedules that encourage work-life balance and continuing education opportunities, you’ll enjoy an improved quality of life that’s unique in the hospitality industry
Position Summary
Leads implementation and evaluation of product/service offerings, brands, and/or inhouse signature and national brands. Deploys and monitors Brand Strategies. Utilizes information from market research, sales, vendors and units to make recommendations that improve quality, sales and profitability. Develops and maintains tools for training, evaluation and quality assurance of operational programs. Provides input to the marketing leads regarding opportunities for product/service or brand enhancements.
Qualifications & Requirements
Basic Education Requirement – Bachelor’s Degree or equivalent experience
Basic Functional Experience – 3 years
Sodexo is an EEO/AA/Minority/Female/Disability/Veteran employer.
Location US-MD-Gaithersburg | US-FL-Miami | US-NY-New York City | US-VA-Richmond | US-MA-Boston | US-CA-Los Angeles | US-IL-Chicago
System ID 720398
Category Marketing
Relocation Type No
Employment Status Full-Time
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