Be unstoppable with us!
T-Mobile is synonymous with innovation-and you could be part of the team that
disrupted an entire industry! We reinvented customer service, brought real
5G to the nation, and now we’re shaping the future of technology in
wireless and beyond. Our work is as exciting as it is rewarding, so consider
the career opportunity below as your invitation to grow with us, make big
things happen with us, above all, #BEYOU with us. Together, we won’t stop!
As a Sr Manager of Integrated Creative & Brand Marketing, you will lead a
marketing team responsible for the comprehensive Marketing strategy of
T-Mobile’s Home Internet products and segments across the consumer
experience. This role will define and develop integrated marketing strategies
and plans that leverage paid, owned and earned channels/media that align
to company priorities and deliver on commercial and brand objectives.
Strategic partnership with commercial, operations, media and analytics is
a must. An understanding of the evolving MarTech/AdTech space and the
ability to articulate and positively orchestrate complex marketing plans
across multiple channels and teams are critical for success. In addition,
this position is pivotal to ensuring execution of targeted marketing programs
across all functional marketing areas are consistent and to ensure the product
experience, digital transformation and brand marketing priorities are met.
This opportunity is a challenging and exciting role for a marketing leader
with a passion for building comprehensive capabilities and leading a high
performing team to success.
RESPONSIBILITIES:
* Develop marketing strategies and manage integrated marketing plans that
deliver to commercial/brand priorities/goals and further our business
transformation
* Leverage data, analytics and segmentation to identify opportunities and
insights and translate needs into executable integrated marketing plans that
improve performance and deliver on objectives
* Owns and authors creative and brand marketing plan; Works closely with
leadership across both commercial and brand functions to align campaign
plans/priorities and orchestrate teams/resources to bring plans to market
on time/on budget.
* Partners with brand strategy and internal creative teams along with agencies
on creation of world-class communications and collateral that speaks to the
audience and campaign objectives
* Partners with analytics and marketing operations teams to ensure strategic
objectives and learning agenda are accurately tracked and measured to evaluate
performance.
QUALIFICATIONS:
* Bachelor’s degree in Marketing or related studies, or 11 years of
equivalent work experience. Master’s or Advanced degree preferred
* 7 years of dynamic Marketing experience (2 years leading teams) in
authoring and driving national integrated marketing plans with recognized B2C
brands
* 4 years of experience in delivering omni/multi-channel integrated
campaigns at scale and using data and digital in execution
* Exceptional experience applying consumer insights to improve campaign
targeting, delivery, performance, etc
* Campaign leadership skills – end to end campaign development including
strategy, segmentation, targeting, etc. in a
multi-channel/omni-channel environment
* Must have a solid understanding of digital marketing and experience
including web/ecommerce, media, social, paid search, attribution,
optimization, etc. Experience in data driven marketing techniques and
traditional database marketing is essential
* Strong communications skills by presentation, written and verbal methods
with frequent C-Level presentations
* Ability to influence, lead and coach cross functional teams and champion
new concepts and ideas
* Clear and concise written and verbal communication skills with ability to
present complex technical information to a variety of audiences including
executives and non-technical leaders, while employing a high degree of
collaboration and influence
* At least 18 years of age
* Legally authorized to work in the United States
#LI-Corporate
Washington Pay Range: $135,900.00 – $183,800.00
Colorado Pay Range : $125,900.00 – $170,400.00
The pay range above is the general base pay range for a successful candidate
in the state listed. The successful candidate’s actual pay will be based on
various factors, such as work location, qualifications, and
experience, so the actual starting pay may be above or below this range. At
T-Mobile, employees in regular, non-temporary roles are eligible for an
annual bonus or periodic sales incentive or bonus, based on their role. Most
Corporate employees are eligible for a year-end bonus based on company
and/or individual performance and which is set at a percentage of the
employee’s eligible earnings in the prior year. Certain positions in
Customer Care are eligible for monthly bonuses based on individual and/or
team performance, while Retail and Business Sales roles are eligible for
monthly or quarterly sales incentives. And since we are ALL owners, EVERY
employee at T-Mobile is eligible for an Annual Stock Grant. For information
about T-Mobile’s amazing benefits, check out
https://careers.t-mobile.com/cultu
Never stop growing!
T-Mobile doesn’t have a corporate ladder-it’s more like a jungle gym of
possibilities! We love helping our employees grow in their careers,
because it’s that shared drive to aim high that drives our business and our
culture forward.
If you’d like to receive more information about careers at T-Mobile, sign
up for the T-Mobile Talent Community today!
T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions
concerning the employment relationship will be made without regard to
age,… For full info follow application link.
EOE Statement
We Take Equal Opportunity Seriously – By Choice
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