MISSIONS & RESPONSIBILITIES
Contributes to the understanding of the market and competitive dynamics for the product line.
Contributes to the development of the market and customer requirements document. Use all available documents, tools and venues to aggregate “voice of customer”.
Supports the development of the product line’s value proposition (including key differentiation messages) and winning competitive positioning.
Supports the development of the product line’s pricing strategy (price setting) and positioning.
With communications, develops the core marketing collaterals of the product line (data sheet, presentation, digital seller or website presence…) in support of sales enablement. Maintains the accuracy and consistency of the materials over the lifecycle of the product line.
Define a winning product action plan and pilot Marketing & Sales Kit delivery with Marketing & Communication as part of BL or Segment Marketing plan.
Supports the execution of promotional activities around the product line as described in the product plan / marketing plan (digital or physical events, digital campaigns…).
Provide support to Account Teams, Sales, Capture Leader and Bid Managers during pre-sales and Bid activities.
Supports the tracking and mapping of the Product Line’s installed base
DECISIONS OWNED / KEY DELIVERABLES
Support to the Product Line marketing mix
Inputs to BL Marketing Plan
Product Line Marketing & Sales kits
Product Line Core Team
Competitive & Market Intelligence
Value & Bid Marketing
Bid and Capture Leaders
Digital Marketing & Communications
SKILLS & EXPERIENCE REQUIRED
Marketing B to B experience/skills
Intimate knowledge on Marketing Mix
Understand the current marketing trends
Excellent communication skills, partner relationship skills, and team leadership skills
Product Line and product Order Intake, Market Share and Gross Margin evolution
Customer satisfaction (including services)
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