Thales Hiring for MCS Packaging Marketing Specialist Job at Cuernavaca Full Time

Thales people architect identity management and data protection solutions at the heart of digital security. Business and governments rely on us to bring trust to the billons of digital interactions they have with people. Our technologies and services help banks exchange funds, people cross borders, energy become smarter and much more. More than 30,000 organizations already rely on us to verify the identities of people and things, grant access to digital services, analyze vast quantities of information and encrypt data to make the connected world more secure.

MISSIONS & RESPONSIBILITIES

Contributes to the understanding of the market and competitive dynamics for the product line.

Contributes to the development of the market and customer requirements document. Use all available documents, tools and venues to aggregate “voice of customer”.

Supports the development of the product line’s value proposition (including key differentiation messages) and winning competitive positioning.

Supports the development of the product line’s pricing strategy (price setting) and positioning.

With communications, develops the core marketing collaterals of the product line (data sheet, presentation, digital seller or website presence…) in support of sales enablement. Maintains the accuracy and consistency of the materials over the lifecycle of the product line.

Define a winning product action plan and pilot Marketing & Sales Kit delivery with Marketing & Communication as part of BL or Segment Marketing plan.

Supports the execution of promotional activities around the product line as described in the product plan / marketing plan (digital or physical events, digital campaigns…).

Provide support to Account Teams, Sales, Capture Leader and Bid Managers during pre-sales and Bid activities.

Supports the tracking and mapping of the Product Line’s installed base

DECISIONS OWNED / KEY DELIVERABLES

Support to the Product Line marketing mix

Inputs to BL Marketing Plan

Product Line Marketing & Sales kits

KEY INTERACTIONS

PLM

Product Line Core Team

Segment Marketing

Account Marketing

Technical Directorate

Competitive & Market Intelligence

Value & Bid Marketing

Bid and Capture Leaders

Digital Marketing & Communications

SKILLS & EXPERIENCE REQUIRED

Marketing B to B experience/skills

Intimate knowledge on Marketing Mix

Understand the current marketing trends

Sales Enablement

Excellent communication skills, partner relationship skills, and team leadership skills

KPIs

Product Line and product Order Intake, Market Share and Gross Margin evolution

Customer satisfaction (including services)

At Thales we provide CAREERS and not only jobs. With Thales employing 80,000 employees in 68 countries our mobility policy enables thousands of employees each year to develop their careers at home and abroad, in their existing areas of expertise or by branching out into new fields. Together we believe that embracing flexibility is a smarter way of working. Great journeys start here, apply now!