The Coca-Cola Company Hiring for Analyst Real Time Amplification (Social Media) – Mexico Job at Ciudad de México Full Time

Job Description Summary

Plans and executes promotional campaigns (e.g. trade exhibitions, telemarketing etc.) that inform the organization’s target market of the merits of purchasing its products and services; researches and edits sales collateral that is effective and appropriate for the intended audience; organizes and attends seminars, trade shows etc.; liaises with external vendors and agencies. Individual contributor that works under limited supervision; applies subject matter knowledge; requires capacity to understand specific needs or requirements to apply skills/knowledge.

Why being part of Coca-Cola Latin America?

We’re accelerating our momentum as the fastest-growing large consumer goods company in Latin America. People are our focus when we’re collaborating with our diverse network of locally connected bottling partners, and when we’re returning every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make bold recommendations, experiment, and adapt, so we can grow together and make a great business even better

Primary Location:

• Primary location will be Mexico.

Focus, Scope, & Impact:

• The Real Time Amplification Analyst will develop the social media plans and manage the real-time amplification of the OU portfolio (calendar, content and media) at a country-level

• Ensure that we have one presence, one voice and one calendar for our brands in all the various social media channels, that are connected to global strategies and guidelines as well as relevant to the OU

• Be the main contact point for social media partners (FB, Twitter, Google..) at a country level

• Work in close collaboration with PS to ensure the social media cycle (listenspeak-react-amplify) is being followed to enriched to deliver the right conversation at the right time to the right consumer/shopper

• Establish a routine with the crisis management team in order to solve potential issues in social media in a timely manner

• Lift and shift best practices from other OUs and global teams in how to establish an effective and efficient media social media plans. Implement a single way-ofapproaching media and social withing the OU

• The Real Time Amplification manager will carry out duties individually while interacting regularly with the global IMX team, key players in the OU IMX team, OU Category Leaders, Creative Strategists and Brand Managers and the Franchise Marketing teams.

Key success parameters:

Experience:

• Media Planning Strategy, social media and Real Time Experience (0-2 years)

• Experience working on agencies and technology vehicles is preferred

• Preference for experience developing non-conventional communication plans, with heavy focus on digital marketing and story doing

Work Focus:

• Deep understanding of the evolved media landscape and e-commerce

• Expertise in working with different external partners (i.e.: agencies, production houses, media companies, influencers)

• Ability to work in Agile cross-functional teams

Communication Focus:

• Role will require frequent communication with OU Consumer and Shopper Media lead, OU IMX lead, OU Category teams, Franchise Marketing lead and teams, global IMX team;

• Role will also interact frequently with external parties, particularly agencies and media companies

Key knowledge requirements:

Mastery of (required):

• Social media

• Digital marketing

• Consumer and shopper engagement

• Real time amplification

Broad expertise in (good to have):

• Brand strategy

• Agile ways of working

Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.