The Coca-Cola Company Hiring for Frontline Brand Manager – Pacific Islands Job at Auckland Full Time

FRONTLINE BRAND MANAGER – PACIFIC ISLANDS

Manager for this role will be the Frontline Marketing Director South

LOCATION: NZ

Our vision is to love brands, done sustainably, for better shared future. We strive to provide cutting-edge excellence in ingredients, innovation, design and marketing.

As the Frontline Brand Manager, you’ll work to leading all aspects of the local and designated regional brands’ brand image, to continuously drive relevance to the target audience and to protect the integrity of the brands’ experiences.

We are looking for people that have a passion for building relationships and will be proud to be a representative of our brands, are results driven and have sound experience in marketing, brand and category.

What You’ll Do for Us

Scope, & Impact:

Frontine Brand Manager will:

• Manage bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, DME investments, success metrics and activity calendars, including Innovation projects and IMX Campaigns) in partnership with C&CL and Franchise Leadership.
• Actively work on regional market development to ensure the right implementation of projects
• Provide market input for the development of OU- and market-level Innovation projects
• Provide input to localization & real-time amplification of IMX campaigns within the region
• Manage brand activation at the local level, including POS activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with bottlers
• Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers

Qualifications & Requirements

• Marketing activation (4-6 years)
• Business, commercial and financial acumen
• Experience working in cross-functional and cross-geographical teams is preferred

Key Knowledge and Requirements

Mastery of (required)

• Marketing activation / execution
• POS and experiential marketing
• Relationship management
• Strong team player
• Growth orientated thinking

Broad expertise in (good to have)

• Market dynamics in franchise unit
• Consumer understanding
• Business / commercial acumen

What We Can Do for You

• 
  Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.
• 
  Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.

As of January 2021, this role will report into ASP OU

Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.