The Hershey Company Hiring for Brand Coordinator Hershey Brand Job at Jalisco Full Time

Brand Coordinator

Summary

A brand coordinator is responsible for working with the brand team to develop creativity and strategies to meet the business and brand objectives by capitalizing key opportunities on market.

Responsibilities

• Leading projects for new items development/ graphic changes, coordinating both operations and commercial teams, aligned to brand strategy and target consumer.
• Tracking and analyzing brand monthly sales vs. plan objectives, zooming into channels, clients and items.
• Measuring and reporting brand performance in the market, providing insights on competitors, price strategies, innovation, market trends, etc., that lead to new opportunities identification.
• Work with financial teams to ensure profitability in all the launch projects, deep understanding of the P&L and commercial strategies.
• Work with the agencies and partners in the development of new packaging design, marketing materials and others.
• Follow up on the execution of marketing plan programs.
• Providing ideas for improving the marketing plans and strategies for Hershey’s.
• Assisting in the preparation of brand presentations.

Skills & Competencies:

• Analytic and Strategic thinking
• Results oriented
• Innovation mindset
• Effective techniques of negotiation and communication
• Project Management
• Frustration tolerance
• General Financial knowledge (P&L understanding)

Education

Bachelor’s degree in Marketing, Business Administration, Industrial Engineering.

Experience

• 2+ years of Marketing experience.
• Microsoft Office (Excel, Power Point)
• Database management
• Nielsen (Preferred)
• English (Advanced)

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