the LEGO Group Looking for Associate Digital Merchandiser at Ciudad de México, México Full Time

Shape the future of play as a Digital Merchandiser with the LEGO Group in LATAM. Join us to optimize product content, drive digital marketing, and contribute to our eCommerce success. Let’s shape the future together – your journey starts here!

Play your part in our team succeeding

This is an opportunity to deliver a meaningful impact to the growth of the LEGO Group. The eCommerce team supports development of merchandising strategy, digital shelf improvement, and other digital merchandising activities for B2B eCommerce partners across LATAM to increase eCommerce sales.

As a Digital Merchandiser, you will contribute to the eCommerce business by providing digital merchandising support to our eCommerce retailers. This includes improving discoverability, online search rankings, conversion, and the overall shopper experience.

Core Responsibilities

e-Merchandising (50%)

• Create, maintain, and optimize product content (images, copy, BtF content, video, etc.) based on performance metrics, SEO standard methodologies, and other insights. Monitor digital shelf quality for continual optimization of content – adhering to retailer requirements.
• Accountable for product launches at eCommerce retailers across LATAM – planning and implementing product launches with all applicable selling information and enhanced content. Bring forward ideas to improve this process.
• Work with customers to determine the most effective product categorization, taxonomy, and navigation structure to improve the online shopping experience.
• Collaborate with cross-functional teams, such as Item Set Up, Account Leads, Marketing, Trade Marketing, and external partners (eStore).
• Use SEO tactics to improve product discoverability and search engine rankings. This includes ensuring titles, product bullets, product descriptions, and other copy elements are compelling, accurate, and incorporate relevant keywords to drive organic traffic and increase conversion rates.
• Act as a point of contact with eCommerce partners including eStore and others to facilitate content optimization and ensure consistency across platforms and systems

Digital Marketing (25%)

• Support Digital Marketing activities with B2B customers, including content creation and management, follow up on implementation of paid campaigns, and support on data analysis for future improvements.

Analysis (25%)

• Generate detailed reports on eCommerce performance CST to find opportunity for improvement
• Carry out After Action Reviews for B2B Marketing Implementation with customers to help refine our digital spend
• Conduct test and learns and regular shelf auditing to identify trends, actionable insights, and opportunities to improve the digital shelf

Do You Have What It Takes

• Minimum of 2 years experience in digital merchandising within eCommerce.
• Experience with consumer-packaged goods and/or children’s category preferred.
• Exceptional grammar and written communication skills. Copywriting experience a plus.
• Knowledge of Digital Marketing principles and basic understanding of demand generation in online platforms.
• Knowledge of SEO principles and the ability to create content with SEO in mind.
• Proficient in critical thinking, analytical reasoning, and problem-solving.
• Ability to work quickly and accurately in a fast-paced environment while still maintaining attention to detail and being resilient.
• Solid understanding of MS Office with particular emphasis in Excel and PowerPoint.
• Fluent in English and Spanish; Portuguese a plus

Hybrid working model

Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3 day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.

What are you waiting for? Apply now!

Join the global LEGO® team

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity and an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Build your career brick by brick at the LEGO Group.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for those with disabilities – LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.