the LEGO Group Looking for Marketing Manager, New Zealand at Auckland, Auckland, New Zealand Full Time

Are you interested in delivering impactful trade marketing / events and PR work for one of the most loved brands?

Does the idea of joining a team that “Powers Up Play” inspire you? This is a fantastic opportunity to embody the core values of the LEGO® brand and connect with consumers and shoppers throughout New Zealand!

Core Responsibilities

This is a fantastic chance for a passionate marketeer to join a purpose-driven global organisation that prioritises children and is dedicated to nurturing the builders of tomorrow.

• Plan, develop, and implement impactful trade marketing strategies, including innovative shopper campaigns for key priorities and occasions, in close collaboration with Channel and eCommerce teams to align with overall business objectives across Australia and New Zealand.
• Experience in conducting post campaign reviews that identify commercial impact, wins and highlight takeaway for future campaigns that can be shared internally and with customers.
• Champion Shopper insights across the business; and ensure strategies translate insights into action.
• Project management and operational coordination of all consumer/media events, from planning to execution alongside agency team.
• Evaluate opportunities for partnerships, sponsorships and media requests on an ongoing basis aligned with the ANZ Marketing Strategy. For existing partners, Grow aligned partnerships (based on clear criteria and selection) that are focused on outcomes, benefits and aligned to our LEGO values.
• Budget management monthly tracking and control of Trade Marketing Budget.
• Establish strong working relationships with Marketing (based in Australia), Sales Teams, Field Sales Team, Operations, and external suppliers to enhance integration and impact opportunities.
• Self-starter with strong skills in running and prioritising workloads, ensuring alignment with the marketing strategy and the Head of Marketing based in Australia.
• Play a key partnering role for the Country Manager, supporting NZ in reaching strategic goals.

Play your part in our team succeeding

This is a key role in driving the overarching ANZ Marketing Strategy in New Zealand, placing a strong emphasis on initiatives tailored specifically to the market.

Reporting directly to the Head of Marketing in Australia, the successful candidate will play a crucial role in fostering seamless collaboration with the Sydney-based marketing team. Acting as the voice of Marketing within the New Zealand office, they will work closely with the Country Manager to ensure alignment with the overarching marketing strategy.

Do you have what it takes?

• Demonstrated ability in consumer products marketing and broad experience across all marketing fields, particularly retail marketing and PR and events.
• Demonstrated detail orientation with experience in successful time management, budget management, project management and marketing logistics
• Effective relationship builder who can collaborate across functions and business units
• Exhibited project management expertise emphasising successes and team outcomes
• Commercial attitude and analytical skills to evaluate impact
• Experience leading agency relationships
• Proficient in Microsoft Office
• Great teammate, and able to work independently, collaboratively and cross-functionally in a fast-paced environment
• A curious, proactive self-starter with eagerness to learn
• Ability to prioritise and lead multiple demands
• Strong communicator and collaborator.
• Strong analytical and excel skills.
• High attention to detail

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you’re interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing – We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you’ll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme.

Workplace – When you join the team you’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.