The Walt Disney Company Looking for Manager, Marketing Sports at Tlalpan, Ciudad de México, México Full Time

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: Disney Entertainment, ESPN, Disney Parks, and Experiences and Products. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

How you will contribute to our magical experience?:

ESPN is #1 sports brand in Mexico. Therefore, sports are an important line of business in the Company. ESPN is facing different challenges since it maintains its audience in linear channels, but it is also growing an audience in Star+, one of TWDC streaming services. This position will contribute to marketing campaigns execution for ESPN in Mexico, including linear and streaming services efforts. The role will implement marketing plans aligned with the strategy defined for ESPN brand and the general Disney Streaming Services strategy. The role holder will need to successfully coordinate with a broad range of internal and external stakeholders in Mexico and Latin America. The ideal professional for this role is passionate about sports, live events and streaming services with previous experience in sports brands. This position will be responsible for strategic planning, campaign execution, reporting and optimization. It is also responsible for team management, vendors relationship and budget administration and control.

The Marketing Sports Manager Will Be Responsible For

• Increase ESPN awareness in Mexico as well as ESPN on Star+ awareness.
• Contribute to ESPN positioning in Mexico.
• Plan and execute multi-touchpoint marketing campaigns aligned to general strategy and business objectives.
• Track campaigns performance to generate optimizations and learnings.
• Deliver marketing strategies and reports.
• Identify and coordinate synergy opportunities.
• Administrate sports marketing budget.
• Supervise and coordinate sports marketing team and stimulate teamwork.
• Reinforce relationship with internal stakeholders such as Programming, Creative, Editorial, etc and strengthen relationship with external stakeholders such as sport leagues.

What we need from you to be part of this story:

• Preferred Industries: Sports broadcast, social media outlets, digital marketing agencies.
• Sports Marketing background – marketing concepts, experience with campaigns of large scale associated to sports (nice to have)
• Required: Leadership Experience.
• Advanced level of English.
• Team-player professional with an entrepreneurial spirit, who will thrive upon the legacy of our company yet embrace unconventional thinking.
• Passionate about contributing to The Walt Disney Company and ESPN business objectives, with high determination and enthusiasm.
• Flexibility and ability to work in a dynamic and changing environment
• Proactive attitude and ability to create change is mandatory.

Additional Information

At Disney, we believe it takes great people to create the memorable experiences, products and services our consumers know and love. We are a team of storytellers and hire under equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, disability and gender identity. We foster a corporate culture of belonging and inclusiveness, which empowers our staff and company to thrive. At Disney, everyone has the opportunity to speak up and participate, grow and share ideas.

#BePartOfTheStory

“You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.” Walt Disney