Tourism Holdings Limited Looking for Campaign Marketing Specialist – Full Time – Auckland Central at Auckland, Auckland, New Zealand Full Time

We have an incredible opportunity for an energetic marketer to join our award-winning team as a Campaign Marketing Specialist. Working across thl‘s New Zealand and Australia brands via point-in-time campaigns, marketing partnerships, and community communications. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our products, services, and brand. The Campaign Marketing Specialist will collaborate with cross-functional teams to create and execute integrated marketing strategies to drive brand awareness, customer acquisition, and revenue growth.

There Are Many Things To Love About This Role

• At thl we are passionate about inspiring and enabling unforgettable journeys. The marketing team’s role in this is to deliver compelling content, storytelling and incredible offers to our customers that engage them with our products and services.
• You’ll join a purpose-driven global team that is building the best travel company for the world. We are transforming our business and reshaping our workforce for the new future of travel.
• We respect that our crew have personal, professional and family commitments, and we want to help. Our approach to structured flexibility is designed to facilitate flexibility in your work arrangements to help you achieve your goals.
• You’ll be a part of the thl global RV travel system – the largest motorhome and campervan rental network in the world with operations in five continents. As an employee at thl you’ll have access to travel perks galore the world over.

About You

• You’re someone that enjoys travel and can see themselves becoming passionate about travel products.
• To succeed in this role, strong project management skills are critical along with your ability to organise and prioritise work daily. Your top-notch communication and relationship management skills will see you confidently work cross functionally. We want a true self starter, with high energy levels and someone who thrives with tight timelines and workloads.
• You will need passionate about marketing performance and carry digital confidence and skills, (ideally) a relevant degree and a few years of experience under your belt.
• You’ll have a strong understand of SEM, SEO & retail marketplaces alongside web/social traffic, engagement & conversion metrics.
• Proven experience as a Marketing Manager or similar role, with a focus on campaign management.
• You are passionate about optimization and maximization of marketing budgets.
• Teamwork will always be your first thought and working with others must make you happier than a seagull with a hot chip.
• Proficiency in marketing automation tools, analytics platforms, and Microsoft Office suite. You have a healthy obsession for platform developments and how tech/ AI can improve marketing processes and improve our guest interactions with our brands.
• You are a resident or citizen of New Zealand or Australia or hold an appropriate visa that enables you to live and work in New Zealand or Australia. This role is primarily office based in either Auckland, NZ or Brisbane, AU – with flexible working hours available.

Core Responsibilities

Campaign Planning and Strategy:

• Develop comprehensive marketing campaign strategies aligned with overall business objectives. Tailoring campaign approach based on target audience and competitive landscape
• Collaborate with product, sales, creative teams and partners to align campaigns with seasonal product launches and promotional activities.

Content Development

• In collaboration with the wider marketing team, create compelling and targeted content for marketing campaigns, including email copy, social media posts, blog articles, and other promotional materials. Ensure consistency of messaging across all campaign channels.

Multi-Channel Execution

• Oversee the end-to-end execution of marketing campaigns across various channels, including digital marketing, social media, email marketing, events, and more.
• Manage budgets, timelines, and resources to optimise campaign performance.

Data Analysis And Optimization

• Monitor and analyse campaign performance metrics to measure the success of marketing initiatives.
• Utilise data-driven insights to optimise campaigns and improve overall marketing effectiveness.

Cross-Functional Collaboration

• Work closely with internal teams such as sales, product development, and creative services to ensure cohesive and integrated marketing efforts.
• Collaborate with external partners and agencies as needed.

Brand Management

• Maintain brand consistency and integrity throughout all marketing campaigns.
• Contribute to the development and evolution of the brand identity.

Market Trends And Innovation

• Stay informed about industry trends, emerging technologies, and best practices in marketing.
• Proactively identify and recommend innovative marketing strategies to stay ahead in the competitive landscape.

Reporting And Communication

• Provide regular updates on campaign performance and key metrics to business functions and leadership
• Communicate effectively with internal stakeholders to ensure alignment on campaign goals and objectives.

Benefits And Perks

• Our products are fun, and our jobs are too. You’ll be a part of a creative and collaborative team that invites one and all to bring cool ideas to life that make an impact on our business.
• You’ll be a part of a flexible work environment that lives and breathes travel and experiences. Want to go on a road trip with your friends and family? We’ll hand you the keys to your ride. Want to go caving underground and abseiling down waterfalls? We’ll provide you with a wetsuit and some rope. Working for thl opens up an epic world of fun experiences and you’ll probably have to re-write your bucket list.
• This is a huge opportunity for the right person. You will report directly to the Head of Marketing and Brand, and be a part of a team that drives category preference and awareness of our brands. You’ll live and breathe our brands and this is a great opportunity for further development for the right person.
• Our corporate offices are located in Auckland and Brisbane, with lots of public transport options handy, a gym not too far away as well as many bars and cafes. If cycling is your thing there is plenty of room to leave your bike or you might like to give our office e-bike a whirl.

About Thl

thl is a global tourism operator listed on the NZX and ASX (code: THL) and is the largest commercial RV rental operator in the world. In November 2022, thl merged with Apollo Tourism & Leisure, creating a multi-national, vertically integrated RV manufacturing, rental, and retail business spanning motorhomes, campervans and caravans. thl also operates tourism adventure, travel technology, and commercial vehicle manufacturing businesses.

In New Zealand/Australia, thl operates rental brands (Maui, Britz, Apollo, Mighty, Hippie, Cheapa Campa), manufacturing (Action Manufacturing, Apollo), retail brands (Talvor, Kea, Winnebago, Adria, Coromal, Windsor), retail dealerships (RV Super Centre, Apollo RV Sales, Kratzmann, George Day, Sydney RV, E-Camperco), travel technology (TripTech) and tourism attractions (Kiwi Experience and the Discover Waitomo Group, which includes Waitomo Glowworm Caves, Ruakuri Cave, Aranui Cave and The Legendary Black Water Rafting Co.). In North America, thl operates the Road Bear RV, El Monte RV, CanaDream, Britz and Mighty rental brands. In UK and Europe, thl operates the Just go, Apollo and Bunk Campers rental brands.