Reporting to the VP of Brand Portfolio, the Sales Analyst primarily supports the marketing & sales teams. The Sales Analyst will manage the end-to-end analytic infrastructure, responsible for data integrity, market reporting, KPIs, creation of value-added tools, training, and analytical support.
Role & Responsibilities
Reporting – Partner with Sales and Marketing at the National and Regional level to create, optimize and maintain reporting dashboards to measure the health of the business monthly
Data Integrity – Manage regional databases by ensuring items are correctly coded ensure database integrity
Analytic Infrastructure Partner – Working cross functionally with all teams to ensure that reports & databases are built to match how they manage the business
Training Support – Responsible for building & delivering a robust training infrastructure focused on different data sources & tools
CRM Support for Sales team – using EZ Focus platform, input objectives as laid out by the Sales Director, track objectives, run reports, support sales team in addition/deletion or adjustment of territory account data and listings
Analytics – Proactively identify and analyze business opportunities and challenges- leveraging multiple data sources to make strategic or tactical recommendations on an ad-hoc basis
Qualifications & Experience
One to two (1-2) years of experience as a Business / Sales Analyst within CPG / Alcohol Beverage/ Cannabis Industry
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