Vhi Hiring For Copywriter – Customer Propositions at Dublin, County Dublin Full Time

Job Details

A full-time, permanent, vacancy has arisen for the role of Customer Propositions Copywriter. You will be responsible for the development of creative, clear, meaningful and personalised content to drive engagement with key customer cohorts at different milestones throughout their membership. Dynamic and tailored multi-channel content will be required to meet the nuanced needs of different customer cohorts as well as different communications objectives such as utilisation, retention, programme registration, app downloads etc.

Key Accountabilities:
Develop content suitable for all channels, encompassing offline and online, with a particular focus on DM, eDM, app, web and SMS

Create and edit original copy that is accurate, well-researched, and meets customers’ needs and stakeholder deadlines

Understand the specific needs and behaviours of customers to determine and create relevant content

Conduct desktop research if required to formulate ideas and support writing

Participate in the creative and research processes to enable the creation of relevant, insight driven content

Work closely with external agencies and in-house designers to ensure alignment

Engage with internal and external stakeholders to understand their content requirements

Update and present copy and content to stakeholders and colleagues

Demonstrate alignment with Vhi Values

Skills and Abilities:
Technical:
Excellent copy writing skills across multiple channels, with strong attention to detail and accuracy

Ability to clearly communicate copy and content to internal and external stakeholders

Ability to adapt to evolving technologies and changing business challenges

Ability to find creative solutions to problems

Interpersonal:
Strong communication and presentation skills

Highly motivated and passionate about delivering creative and engaging customer centric communications

Good communication skills and the ability to present complex information to a variety of stakeholders at all levels

Good interpersonal skills to work closely with other individuals and teams to achieve goals

Receptive to feedback

Requirements:
Bachelor’s degree in English, communications, or a related field

A clear understanding of customers’ needs and behaviours

Minimum 5 years copy writing experience across multiple channels, ideally for a specific industry, such as healthcare, marketing, or technology

Ability to work in a fast-paced environment, multitasking, and meeting multiple deadlines

Seek to maximise the benefits of a collaborative, team-focused organisation

Note: This role profile does not set out to capture every task to be carried out by the role holder but instead provide an overview of the main responsibilities of the job. It can be amended from time to time with reasonable notice to the role holder.