Viral Nation Looking for Facebook Media Buyer at Toronto, ON Full Time

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creative to scale the world’s fastest growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast paced culture. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started. Our ability to stay at the forefront of the industry has fueled our success and will guide us in paving the path forward.

2021 was a transformational year for Viral Nation, having grown by 200% and we have even bigger ambitions for 2022 and beyond. While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations and we need to keep raising the bar!

Our Values:
We Constantly Evolve: Embracing change is both an opportunity and a necessity!

Courage: Challenging the norm drives us forward!

Diversity: We strive for excellence and recognize that our differences make us stronger. We respect and seek out the inclusion of differences, realizing we can learn from each other!

Resilience: Adversity is a springboard for growth!

Job Description

Facebook Media Buyers participate in all aspects of executing high-profile and complex paid social media campaigns on Facebook. This includes initial planning, implementation, monitoring, optimization, analysis and reporting. The Facebook Media Buyer is the lead day-to-day subject matter expert providing strategic recommendations, analysis, and reporting as well as responding to ad-hoc requests.

Facebook Media Buyer Responsibilities:
Actively manage paid social campaigns to achieve goals – which may vary from engagement, acquisitions, direct response, reach and frequency, etc.

Analyze performance data and provide intelligent synthesis, interpretation and appropriate action plans based on conclusions

Communicate all elements of the campaign, including planning, performance, and project status

Develop and manage execution of campaign plans

Maintain a high level of up-to-date knowledge of best practices and strategies on Facebook.

Assist in development of media strategy and building paid social media plans (including audience targeting and segmentation, messaging, flighting, budgeting, etc.)

Thoroughly understand the business strategy, goals and KPIs

Develop, grow, and maintain relationships through exceptional service

Qualifications

3+ years in Facebook paid social media advertising/marketing

Agency experience is an asset

Proven experience analyzing and reporting data

Passion for social media marketing and emerging social trends

Domain verification and aggregate event measurement tool experience

Understanding and knowledge of ROAS, CPM, CPL, CPC, and frequency rates

Experience in creating dynamic and compelling ad content

You are a self-starter and creative problem solver

Experience with data-centric client reporting

Knowledge or experience with CMS, web design, design layouts, programming, and/or SEO

Additional Information

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.