Job Description:
Every application need load balancing. VMware acquired Avi Networks in 2019 to lead in the load balancing and web application firewall (WAF) market. Over 12000 legacy load balancers have been replaced. You are joining a team of enthusiasts who are passionate about bringing a modern approach to application delivery and delivering multi-cloud strategy.
Success in this role
As a Product Marketing Manager, you own Avi’s content strategy. You will be responsible for telling the Avi story, conveying Avi’s product differentiators in a unique way, ensuring consistent, effective product knowledge and positioning by the sales team. You will be a liaison to, and in many cases, adjunct member of the product and engineering team, engaging in a two-way dialogue about company, product, and marketing priorities. You will be creating compelling messaging and stellar content, collaborating on pricing strategy, leading product launches and creating and executing effective go-to-market plans. You will be very product literate, have a strong understanding of adjacent market segments, and come up with strategies for gaining traction in our key markets. You will be an outbound voice of the customer and product.
Day-to-day responsibilities
Be a “content machine”: Develop strategic sales enablement collateral. Create the whole spectrum of sales tools and collateral (presentations, datasheets, white papers, customer case studies, demos, and training materials). Form a narrative of Avi’s solutions to the market.
Be a “launch master”: Run a tight ship across cross-functional teams to message and position new solutions to customers, partners, press and analysts, and enable the field and channel.
Be an “audience reader”: Develop appropriate positioning. Slice and dice content while tuning messaging on the fly for different level audiences and for different target segments.
Identify compelling market problems and industry trends.
Develop the sales and channel strategy, analyze the sales cycle and channel mix, and formulate ideas and approaches to optimize the selling process.
Serve as Avi spokesperson as necessary for customers, analysts, press, and industry events.
Perform competitive analysis, define and communicate key Avi advantages through battle cards and competitive updates.
Provide sales training to communicate market updates, product messaging/positioning, and competitive updates.
Who are in the trenches with you?
You will interface with key executives, influence decisions and collaborate with colleagues in all key company functions and products (remember, every app needs us?).
You will be a translator between product management / engineering and marketing / sales; articulate both what and how; elevate or drill down at different altitude for different audience.
You will work closely with the sales and SE team to ensure that our key differentiators and benefits are properly conveyed in the sales materials and demos.
You will interact with vendors in website development, designers, demand gen, marketing automation, social media, SEO etc. to be an end-to-end, ROI-driven product marketer.
What is the team culture like?
Scrappy, methodical, proactive and thoughtful at the same time, ready to roll up the sleeves and explore unchartered territories
Highly entrepreneurial with a strong passion, ownership, urgency, energy, dedication, and an unrelenting drive to succeed and win
Highly motivated, results-driven, strategic thinker, who has strong leadership, technical, and business fundamentals
Not afraid to make mistakes, bounce back and adapt to changing priorities and directions called upon by the market
Love being around with peers to strategize and execute – with sweat and laughter
Skills and requirements
Excellent written and verbal communications skills. Ability to translate technology and product features into business value.
Experience creating sales enablement content for networking, data center management, service orchestration, security, configuration management and/or related tooling
Comfortable recording videos, demoing products, presenting in webinars and tradeshows
Proven track record in bringing to market at least 2-3 new products and/or solutions using customer and business centered rigor
At least 3-4 years of product marketing, product management, or sales engineering in enterprise software
Where is this role located?
Bay area preferred but open to all US locations. Physical locations are not a deal breaker. Most importantly is to make connections with the teams and be productive anywhere you work from.
This job may require the candidate to comply with travel restrictions and/or work from a facility that requires full vaccination prior to entry. Further, depending on various factors, including legal challenges to the Executive Order on Ensuring Adequate COVID Safety Protocols for Federal Contractors, VMware may require employees to be fully vaccinated effective January 18, 2022.
Category : Marketing
Subcategory: Product Marketing
Experience: Business Leadership
Full Time/ Part Time: Full Time
Posted Date: 2022-01-31
VMware Company Overview: At VMware, we believe that software has the power to unlock new opportunities for people and our planet. We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community. Shape what’s possible today at http://careers.vmware.com.
Equal Employment Opportunity Statement: VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. Vmware will provide reasonable accommodation to employees who have protected disabilities consistent with local law.
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