WD- COMPANY Hiring for Customer Marketing Manager Job at Nuevo León Full Time

Overview: We are looking for a Customer Marketing Manager to join our team in Monterrey, Mexico. As a Customer Marketing Manager, your main focus will be leading the the development, activation, and execution of customer and shopper related marketing strategies and tactics for all brands and channels across Mexico to drive increased revenue and profitability.
Are you passionate about understanding behaviors of retail customers and their respective shoppers, and developing customer marketing activities that are focused accordingly to drive growth? If so, please consider joining our tribe.
Responsibilities: What You’ll Be Doing

In this role, you’ll leverage insights for the creation and development of defined shopper related marketing plans for all brands across assigned channels and accounts within defined go-to market framework to satisfy the needs of targeted shoppers and enhance the omni-channel shopping experience.

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Responsible for the development and execution of strategic account specific omni-channel go-to-market plans and opportunities, through collaboration with sales, digital, research and supply chain to synthesize an array of inputs, that translate into the activation and execution of shopper related marketing plans. Which includes customer centric digital content and messaging.

• Creates the channel and account specific go-to-market execution plans and tactics within defined national brand campaigns/programs, innovation launches, and other product initiatives in alignment with Brand, Digital, Innovation and Sales.
• Develops and executes account specific marketing activities, such as: Special Packs, POP support elements, displays, merchandising, etc. in collaboration sales and agency partners/vendors.
• Serves as a strategic partner in new product launches
• Partners with sales leaders to lead the development and execution of channel segmentation templates and plans.
• Ensures channel activation plans are executed on time, within budget and achieve defined ROI metrics.
• Leads the creation and utilization of Shopper and End-User insights to satisfy the needs of targeted shoppers, enhance the shopping experience, and improving business results and brand equity for both WD-40 Company and our Customer Partners.
• Participates in and attends sales calls, in partnership with Sales ensuring the engagement of category leadership principles and marketing principles in the development of customer joint business plans and presentations to enhance partnerships and category and brand growth.
• Identifying, communicating, and recommending trade narratives to neutralize and outpace competitive threats across major markets.
• Provides recommendations of shopper research needs.
• Provide input to annual fiscal year plan development in addition to long term strategic plans
• Leads the engagement and management of agency partners.
• Accountable for the analysis and reporting of in-market activation analytics including ROI and post-promo analysis and corrective action recommendations in collaboration with brand teams.

Qualifications: What You’ll Bring to the Role

• 7 + years’ relevant experience in sales and marketing in CPG industry
• Demonstrated ability to work independently in the creation and execution of customer specific marketing activation plans.
• Demonstrated ability to complete multiple objectives that span staggered time periods ranging up to two yearsBachelor’s degree in marketing, business, communications or related field
• Ability to travel up to 25% to 35%

Our “Why”

At WD-40 Company we believe that purpose-driven, passionate people guided by our values create amazing outcomes. Our “why” is refreshingly simple – we exist to create positive lasting memories in everything we do. We solve problems. We make things work smoothly. We create opportunities. How we achieve our “why” is by cultivating a tribal culture through learning, teaching and living our values.
Since 1953, our formulation remains a secret. It is no secret that our passion for our people, culture, and brands is what distinguishes us. WD-40 Company has best-in-class products and we seek best-in-class talent.

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Why You Should Apply*

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*If you believe in our “why” this is the place for you

• Over 93% employee engagement as of February 2018 global employee survey
• Publicly traded company headquartered in San Diego, California since 1953
• Voted Most Democratic Workplace and certified WorldBlu Freedom Centered Workplace
• Learning based culture that supports the growth and development of our team members

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We’ve Got You Covered*

Our competitive and comprehensive benefits package provide you and your family with extensive protection and security, along with quality, life-enhancing programs to include; profit sharing, annual cash incentive reward potential for everyone, tuition reimbursement, 401K matching, short day Fridays and much more!

Do You Align With Our Values?
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Please, only consider employment with WD-40 Company if you feel as strongly about our values as we do: We live, breathe, and play by our values every day.

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We value doing the right thing.

• We value creating positive lasting memories in all our relationships.
• We value making it better than it is today.
• We value succeeding as a Tribe while excelling as individuals.
• We value owning it and passionately acting on it.
• We value sustaining the WD-40 Company economy.

Apply Now
Please visit us online to complete an application http://www.wd40company.com/about/careers/
#WD40TribalLife #PositiveLastingMemories
Thank you for considering WD-40 Company in your career search!

WD-40 Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, gender identity, sexual orientation, age, status as a protected veteran, among other things, or status as a qualified individual with disability.

Job Type: Full-time