Wolters Kluwer Hiring for Product Marketing Manager (USA-Remote) at Jefferson City, Missouri Full Time

Wolters Kluwer’s ELM Solutions provides a comprehensive suite of software tools that address the growing needs of corporate legal operations departments. Corporate legal and insurance claims departments trust our advanced technology, AI-powered solutions, and award-winning customer experience to increase operational efficiency and reduce costs.

ELM Solutions is looking to add a Product Marketing Manager (PMM) . You will support strategic planning, industry and product-based research, messaging and positioning, go-to-market planning and execution, sales tools and enablement, and promotional communications. The PMM provides in-depth understanding of the market, customers, and competition to create compelling and differentiated messaging, collateral, and innovative marketing programs, succinctly communicating to customers and driving demand for corporate legal product and services.

In this remote-friendly position , the PMM will be critical in being an expert in enterprise legal management buyers and translating technical capabilities to benefits. You will report to the Associate Director of Marketing and work collaboratively with product management, sales and account management, marketing, communications, and others within the organization.

Essential duties:

• Product Go-To-Market Planning and Management: Plan, develop, execute, and sustain all elements of go-to-market initiatives. Lead tactical planning and execution of go-to-market launches between cross-functional groups. Define all aspects of product positioning and rollout and establish sales and channel processes and communication strategies.

• Market Analysis and Messaging Development: Define product differentiators based on target buyer analysis. Develop key messages and positioning to support the brand and describe solution benefits throughout all marketing elements. Deliver a compelling vision which incorporates key input from customers, sales, product management, marketing communications. Analyze industry, customers, and competitive trends to identify threats and opportunities.

• Content Development and Maintenance: Develop and maintain a library of content to support the buyer’s journey and ensure understanding of important partner groups.

• Sales Enablement: Ensure sales readiness for new hire training, product launches, and ongoing enablement drives market adoption and sales success. Work closely with sales to understand the selling process and develop effective tools.

• Demand Generation: Support field and digital marketing programs/campaigns to meet lead generation and opportunity targets. Define strategy and develop associated materials, including website content, hardcopy and electronic collateral, news flashes, white papers, and other documents. Interact with customers during in-person events. Create and deliver internal and external product-related presentations.

Other Duties:

• Work with graphic design professionals to develop creative and informational graphics.

• Perform other duties as requested by the Director of Product Marketing

Job Qualifications:

Education:

· Minimum: Bachelor’s Degree in Marketing, Business, Communications, Journalism, Computer Science, or related discipline.

Experience:

· 5+ years previous software product marketing experience highly preferred.

· Superior written and verbal communication skills and proven writing excellence.

· Ability to work well in a cross-functional team environment and work effectively with remote team members required.

· Demonstrated experience leading teams to accomplish corporate and project objectives required.

· You will handle multiple projects with changing priorities simultaneously.

· Agility and speed in executing strong writing and ability to translate complicated ideas into language easily understood by others required.

· Ability to work well under pressure and demanding time constraints required.

· Familiarity with enterprise corporate law departments and AmLaw 200 firms preferred; legal and/or compliance or contract management technology industry experience a strong plus.

· Pragmatic Marketing or Product Marketing Association Certification is a plus.

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Travel Requirements:

· Domestic and international travel up to 10-15% of work time (e.g., industry events, trade shows, and customer sites).

Enterprise Legal Management Software | ELM Solutions | Wolters Kluwer (https://www.wolterskluwer.com/en/solutions/enterprise-legal-management)

#LI-Remote

Compensation:

Target salary range CA, CT, CO, HI, NY, WA: $117,500-$164,700

EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.