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United States
YouTube Hiring for Artist Marketing Manager, Music and Shorts, Youtube at New York, NY Full Time
This role may also be located in our Playa Vista, CA campus.
Note: By applying to this position you will have an opportunity to share your preferred working location from the following:
San Bruno, CA, USA; New York, NY, USA; Los Angeles, CA, USA.
Minimum qualifications:
- Bachelor’s degree or equivalent practical experience.
- 4 years of experience in marketing.
- Experience in inbound product marketing and close cross-functional partnership.
- Experience in end-to-end campaign management and digital/social media.
Preferred qualifications:
- Experience in consumer marketing within the technical field and working with Short Form Video platforms.
- Experience managing campaigns with high-profile talent/music artists.
- Experience in global roles and scaling programs to other markets.
- Ability to manage multiple campaigns concurrently.
- Ability to be proactive, collaborative, and autonomous.
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Ability to analyze data and make informed optimizations.
About the job
YouTube Marketing’s mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people’s perceptions of YouTube and inspiring them to engage with us. We’re also responsible for all of YouTube’s marketing activities to consumers, creators, and key opinion influencers.
As a Artist Marketing Manager, you will lead campaigns with artists. You will build and manage a global go-to-market strategy based on user insights. The Artist Marketing Manager will develop an infrastructure to enable teams around the world to execute campaigns locally. You will work with the cross-functional teams to launch campaigns, track measurements, and report back to partners with performances and insights.
Responsibilities
- Design go-to-market/campaign strategies to achieve product/music objectives. Design campaign experiments to test, learn, and iterate. Build campaign optimizations and measurement strategies to track success.
- Manage planning/execution of campaigns and budget/timeline management, including campaign coordination to ensure a cohesive message.
- Work with cross-functional stakeholders from the music team in the US and in markets globally.
- Identify music and artist campaign opportunities in partnership with our relations teams. Build and optimize our pipeline to help select artists to partner with.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
