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Mexico
YouTube Hiring for Head of Marketing, YouTube Job at Ciudad de México Full Time
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Please submit your resume in English – we can only consider applications submitted in this language.
Only applications of candidates with Mexican citizenship will be evaluated for this role in compliance with the provisions of Article 7 of the Federal Labor Law.
Minimum qualifications:
- Bachelor’s degree or equivalent practical experience.
- 13 years of experience in marketing, performance, media, product, or analytics.
- Experience strategizing B2C campaigns, media planning, interpreting, and leveraging data to make business decisions.
- Ability to speak and write in Spanish and English fluently.
Preferred qualifications:
- Experience managing user communities on networks and social media platforms.
- Experience in the technology sector.
- Experience leading regional or multi-market units.
- Knowledge about Internet culture and social media.
- Ability to analyze data, identify trends, present key findings, and apply findings to future programs.
- Excellent project management, quantitative, and qualitative skills.
About the job
The YouTube Marketing team’s mission is to know our users, and to connect them to our products and creators. We make YouTube successful by shaping people’s perceptions of YouTube and inspiring them to engage with us. We are also responsible for YouTube’s marketing activities to consumers, creators, and influencers.
In this role, you will be developing and executing all of our Brand Business-to-Customer (B2C) strategic priorities across our region. You will lead a team of marketers and will be responsible for achieving our growth and brand perception objectives. In this role, you will work with regional marketing, public relations, and policy teams to shape our products, policies, campaigns, and partnerships. You will build comprehensive brand campaigns and programs and translate business objectives into brand strategies.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google’s products solve the world’s problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Be a thought leader who owns strategic planning for the YouTube Marketing business, help shape priorities, and work across YouTube Marketing and broader Google Marketing.
- Lead C-level discussions with strategic partners for co-marketing campaigns, develop ideas/special projects, develop and execute subscription marketing strategies and campaigns for YouTube based on user/partner insights.
- Manage the strategy of media and partnership funnels, extending on-platform learnings and campaigns, and influence cross-functional business leaders, gaining alignment on key business opportunities.
- Collaborate with cross-functional leaders to implement marketing plans and influence product strategies for ongoing growth.
- Work with Marketing teams to effectively define, develop, and execute YouTube’s priorities in the region and lead marketing campaigns.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
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