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Mexico
YouTube Hiring for Product Marketing Manager, YouTube Ads Job at Ciudad de México Full Time
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Please submit your resume in English – we can only consider applications submitted in this language.
Only applications of candidates with Mexican citizenship will be evaluated for this role in compliance with the provisions of Article 7 of the Federal Labor Law.
Minimum qualifications:
- Bachelor’s degree or equivalent practical experience.
- 9 years of experience in product marketing or a similar role.
- Experience with business-to-business (B2B) marketing in the technology industry.
- Ability to speak and write in Spanish and English fluently.
Preferred qualifications:
- Experience working with a brand advertiser, media agency, or B2B advertiser.
- Knowledge of online industry platforms/trends, ad products, and the technology industry (e.g., YouTube).
- Ability to work on multiple projects simultaneously in a dynamic and constantly evolving context.
- Ability to manage stakeholders of all types, including executive management, external agency partners, and peers.
- Ability to influence at all levels, work effectively across functions and geographies, and present to audiences of executive decision-makers.
- Excellent presentation, communication, creative, and leadership skills with a passion for technology.
About the job
As a Product Marketing Manager for YouTube, you will help shape YouTube’s point of view on the changing advertising landscape. You will support YouTube’s growth through effective and results-focused marketing programs. You’ll drive marketing strategy, planning, and campaign execution to support the Sales teams in driving advertising business from advertisers and agencies. This will involve finding innovative ways to engage decision-makers, educate the users of our products, promote YouTube’s business brand, and equip our Sales teams with the information and tools they need to work more effectively.
In this role, you will also lead the Google Salesforce with marketing programs that establish thinking in the industry and deepen engagement with clients. You’ll manage creative and event agencies, work closely with PR and Sales teams, and collaborate with other Marketing teams across Google’s global offices. Additionally, you’ll lead Content and Brand Marketing for YouTube Ads in Mexico and own cross-functional programs that drive YouTube’s positive perception change.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google’s products solve the world’s problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Advise on the formats, solutions, tools, brand positioning. Own the narratives and activations for YouTube Ads.
- Identify and build innovative marketing strategies and plans to engage brands and agencies with insights about YouTube’s products and how they drive business results for customers.
- Help develop YouTube’s presence in the industry with thought leadership articles, client/executive presentations, case studies, and other content.
- Develop compelling communications and creative assets that shift advertiser perceptions and behaviors. Identify and scope areas for experimentation to drive advertiser and agency education, engagement, and Google solutions adoption.
- Lead messaging and/or content for B2B branding events (i.e., third-party events). Manage the planning and execution of programs and related budget.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
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