Zillow Looking for Talent Brand Experiential Engagement Manager (Mexico) at Ciudad de México, México Full Time

At Zillow, our mission is to make home a reality for more and more people. As a company, we strive to become an employer of choice to attract and retain high-value talent and customers. To help us achieve this goal, we are seeking a Talent Brand Engagement Program Manager for our Mexico region.

About The Role

We seek a talented and dynamic individual to join our team as a Talent Brand Engagement Program Manager in Mexico and will report into Zillow’s Global Talent Brand Engagement Program Manager. In this role, you will play a crucial part in shaping and enhancing our organization’s talent brand through engaging and impactful experiential engagement initiatives. You will have the opportunity to showcase your creativity and strategic thinking to attract top talent while ensuring a memorable brand experience in Mexico.

Key Responsibilities

• Develop and Execute Engagement Strategy:
• Help build a vision for Zillow’s unique Talent brand, and help shape its strategy in Mexico in terms of voice, tone, creative and art direction, working closely with stakeholders in the USA.
• Partner with TA team to understand key hiring priorities, external and internal factors impacting recruitment and utilize them to provide recommendations for development of digital recruitment campaigns, job postings, digital ads, and other recruitment promotions.
• Manage all components of Zillow (Mexico) talent engagement strategy — ideation, execution, content development, campaign management to promote and enhance our organization’s talent brand.
• Event Planning and Execution:
• Utilize innovative and creative tactics to provide unique and memorable experiences for potential candidates.
• Plan, organize, and execute experiential events, such as job fairs, career expos, networking events, and employer branding activities.
• Coordinate logistics, manage budgets, and collaborate with cross-functional teams to ensure successful event execution.
• Develop engaging content, messaging, and materials for events to align with our talent brand and attract the right candidates.
• Brand Identity and Messaging:
• Collaborate with internal brand, marketing, and communications team to develop compelling and consistent brand messaging that aligns with our talent brand.
• Plan and create new content for online and offline platforms, such as employee reflections, articles, posts, event recaps, multi-channel moments
• Develop and ensure that all marketing materials, including event collateral, social media posts, and promotional materials, reflect the desired talent brand image.
• Proactively search for opportunities to increase visibility of our talent brand and career opportunities.
• Develop media strategy for holistic campaigns, including but not limited to TV, streaming audio, video content, social, onsite activations/recruiting events
• Candidate Engagement and Relationship Building:
• Engage with potential candidates and build relationships through personalized and meaningful interactions during experiential marketing events and campaigns.
• Foster a positive and memorable candidate experience to leave a lasting impression.
• Data Analysis and Reporting:
• Track, measure, and analyze the success of experiential marketing initiatives and events.
• Provide data-driven insights and reports on the effectiveness of the talent brand experiential marketing campaigns, making recommendations for continuous improvement.
• Local travel is required (60%)
• International travel is required (5%)

This role has been categorized as a teleworker position. Teleworkers do not have a permanent corporate office workplace and, instead, work from a physical location of their choice which must be identified to the Company. Employees may live in any part of Mexico, but preferably in Mexico City, as we would encourage attendance for occasional in-office events.

In addition to a competitive base salary and benefits, this position is also eligible for equity awards based on factors such as experience, performance and location.

Who you are

• You have 5 years of experience in recruiting marketing, recruitment events, talent brand or a related field.
• Proven experience in experiential marketing, event planning, or employer branding, preferably in a talent acquisition or HR setting.
• Some understanding of various social media platforms, their algorithms, and best practices in Mexico.
• Exceptional written and verbal communication skills with the ability to create engaging content.
• Strong creativity and strategic thinking abilities, with a track record of developing and executing successful experiential marketing campaigns.
• Data-driven mindset with the ability to analyze metrics, generate insights, and adjust strategies accordingly.
• Excellent organizational skills with the ability to manage multiple projects and meet deadlines.
• Proficient in using data to inform strategy and measure success.
• Experience collaborating with cross-functional teams and building relationships with internal stakeholders.

Get to know us

Zillow is reimagining real estate to make it easier to unlock life’s next chapter.

As the most-visited real estate website in the United States, Zillow® and its affiliates help movers find and win their home through digital solutions, first class partners, and easier buying, selling, financing and renting experiences. Millions of people visit Zillow Group sites every month to start their home search, and now they can rely on Zillow to help make it easier to move. The work we do is helping people move from dreaming to transacting — and no matter what job you’re in, you will play a critical role in making this vision a reality.

Our efforts to streamline the real estate transaction are supported by a deep-rooted culture of innovation, our passion to redefine the employee experience, and a fundamental commitment to Equity and Belonging. We’re also setting the standard for work experiences of the future, where our employees are supported in doing their best work and living a flexible, well-balanced life. But don’t just take our word for it. Read recent reviews on Glassdoor and recent recognition from multiple organizations, including: the 100 Best Companies to Work For in 2022 list, Glassdoor Employees’ Choice Award, honoring the Best Places to Work in 2022, Bloomberg Gender-Equality Index 2022, Human Rights Campaign (HRC) Corporate Equity Index and Best Place to Work for LGBTQ Equality 2022, and TIME 100 Most Influential Companies list.

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, and gender identity. If you have a disability or special need that requires accommodation, please contact us at [email protected].