Amazon Fashion Looking for Sr Marketing Manager CE, Consumer Electronics at Xochimilco, Ciudad de México, México Full Time

Are you looking for a role that will challenge both your creative skills and analytical abilities? Do you enjoy a fast-paced workplace where you can affect the customer experience at scale? If so, Amazon Mexico is seeking a talented Sr Marketing Manager to join the Amazon Consumer Electronic team. This is a unique opportunity to think strategically and creatively to build the CX and customer acquisition strategy for Amazon Consumer Electronics.

We are looking for an entrepreneurial, innovative and analytical candidate with an eye for compelling content and a passion for testing. You will be responsible for leading the CX vision, customer lifecycle management and execution for onsite merchandising and external marketing efforts.

To lead CX vision, you are expected to to improve key product features (Search, IDQ, Personalization, Fit, Detail Page, RCX…) by defining the experience, and then influencing central technical teams and working cross-functionally across Emerging MPs stakeholders. You will be a self-starter, comfortable with ambiguity in a fast-paced and ever-changing environment, and able to think big while paying careful attention to detail.

As part of leading customer lifecycle efforts, you are responsible for managing the execution of acquisition, engagement and retention initiatives, primarily via online channels including email, onsite experience, SEO, paid search, affiliate marketing, social media and mobile as well as for developing and executing content experimentation initiatives, analyzing metrics and providing actionable insight into performance. The successful candidate will be a strong communicator, great at meeting multiple deadlines, and comfortable with a varied set of software and editing tools.

A successful candidate must be able to work at the strategic level (using customer behavior to generate bold and innovative ideas for growth) and at the tactical level (optimizing campaigns with merchandising tools, analyzing traffic data and solving problems). This candidate will possess great project management and influencing skills to work across multiple teams to achieve success.

Responsibilities Will Include

• Lead site merchandising: develop and execute merchandising activities, manage navigation structure, create pages and merchandising features to support coop initiatives, coordinate and support promotional events and marketing campaigns.
• Own all merchandising automation workstreams across multiple cross functional teams (RO&I, RBS, Retail and 3P team) needed to amplify marketing and CX efforts.
• Work closely with the MX external marketing team to drive customers and sales to our store, including gateway, outbound, associates, search.
• Own key product features for our 2024 roadmap, partnering with editorial and tech teams to make them a reality.
• Create performance metrics to drive business decisions based on data and ROI.
• Own weekly, monthly and quarterly reporting of key content and marketing metrics to the leadership team and broader organization.

About The Team

Inclusive team culture

At Amazon we embrace our differences and we are committed to furthering our culture of inclusion. We host annual and ongoing learning experiences. Amazon’s culture of inclusion is reinforced within our 14 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust.

Work Life Balance

We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment. We offer flexibility in working hours and encourage you to find your own balance between your work and personal lives.

Mentorship & Career Growth

Our team is dedicated to supporting new members. We have a broad mix of experience levels and tenures, and we’re building an environment that celebrates knowledge sharing and mentorship. We care about your career growth and strive to assign projects based on what will help each team member develop into a better-rounded professional.

We are open to hiring candidates to work out of one of the following locations:

Mexico City, DIF, MEX

Basic Qualifications

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches
• Bachelor Degree or certificate of completion of studies required and at least 8+ years of professional background.
• Advanced level in both, English and Spanish

Preferred Qualifications

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting