We’re ASOS. We blend our flair for fashion with our love of cutting- edge technology, but more importantly were interested in how we can bring the best out of you.
We exist to give people the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgment, and channel your creativity into a platform used by millions.
Our approach to Marketing has a few defining characteristics – an obsession with our customers, belief in the power of creativity, an investment mindset, a ‘full funnel’ philosophy, and a belief in evidence-based decisions.
We reach our audience through various means to grow ASOS as a definitive fashion destination for 20-somethings around the world.
As a key part of our end-to-end customer experience management, ASOS marketing covers a breadth of tactics, stretching across loyalty marketing, culturally relevant brand content, pay-for-performance marketing, local trade marketing, broad reach advertising, and influencer marketing to name a few. We utilise several measurement practices, but primarily rely on continual controlled experiments as our primary ‘source of truth’ in measuring marketing investment return.
Our teams and activities align and integrate cross-functionally with shared objectives to manage autonomous teams. And of course, we strive to leverage continually evolve pushing outside industry convention through creative experimentation, marketing tech, and advanced data applications.
The Opportunity
As Head of Media Investment, you’ll be responsible for the performance of all media investment, which today primarily exists in PPC and social media, though we are broadening where we advertise. Over the past 2 years, we have built a cross-functional media investment team, Media Lab, adding the complementary product, engineering and insights resources along with bolstering our marketing resources. This person will lead the media investment responsibilities for this function, working cross functionally within Marketing and with Trade and Finance to deliver our ambitious sales and customer growth targets while maintaining efficiency and budget responsibility.
Whilst we will need a significant focus on our PPC investment that currently accounts for the largest share of ASOS media investment and is an important source of growth, our assessment points to significant further customer acquisition potential from mid and upper funnel channels via brand awareness, and we have begun the process of bolstering our marketing capabilities and approach to deliver this. The person in this role will define the resource needs going forward; initially, this role has four direct reports – PPC, Paid Social, other Paid Media, and Media Planning.
You will be…
Additional Information
What’s in it for you
We want our people to be whoever they want to be. That’s why we’re committed to creating a truly inclusive culture at ASOS, but how’re we doing it?
Through our Fashion with Integrity strategy we are driving diversity, equity and inclusion across every aspect of ASOS and ensuring every ASOSer can be their authentic self at work. We want our people to be whoever they want to be, because we believe people who bring their best selves to work, do their best work.
We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter. We’ve also recently been placed 8th in the Inclusive Top 50 Companies Employer List too.
There are safe space employee networks and we host a monthly DEI events series to help support and celebrate all of our people. We are constantly listening to our people, evolving, changing and taking a flexible approach to how we make ASOS truly inclusive.
Platform Train Dispatcher Banbury Station We have a fantastic opportunity for a Platform Station Hosts (Train Dispatcher) at Banbury Station....
Apply For This JobSummary Posted: Jul 7, 2022 Weekly Hours: 35 Role Number: 200398985 Apple is looking for an experienced Program Associate to...
Apply For This Jobbr{display:none;}.css-58vpdc ul > li{margin-left:0;}.css-58vpdc li{padding:0;}]]> Academy: Brighton Aldridge Community Academy (BACA)Job Title: Receptionist / Reprographics Technician Reporting to: Executive Assistant...
Apply For This JobCompany Description FLANNELS is the luxury fashion destination for men and women, home to an edit of over 200 brands...
Apply For This Jobbr{display:none;}.css-58vpdc ul > li{margin-left:0;}.css-58vpdc li{padding:0;}]]> This is an exciting opportunity to be part of a fantastic clinical education team as...
Apply For This Jobbr{display:none;}.css-58vpdc ul > li{margin-left:0;}.css-58vpdc li{padding:0;}]]> We are a beautiful setting based in Downend, easily accessible from so many places in...
Apply For This Job