Beiersdorf Looking for Brand Manager México Body & Sun Derma at Ciudad de México, México Full Time

Role And Responsibility

Be the Eucerin Body & Sun care marketing strategist with a real hand on approach:

• Builds efficient and strategic portfolio management for the different subsegments in Body and Sun care.
• Leads and drives the brand strategy and innovation plans; achieving business objectives.
• Consistently monitoring & analyzing business performance, market situation and competitors.
• Drives profitable brand growth steering main KPIs: Net Sales, Gross Margin, EBIT and Market Share Growth.
• Define brand priorities for the year and 2-3-year framework focused on the positive evolution of NS, MS, GM, M2.
• Track and contribute in S&OP Process.
• Manage Marketing Budget according to strategy.
• Review, analyze and improve with the Digital Manager the media plans for the brand considering the main Digital and Positioning objectives (equity and attributes) and the competitive landscape.
• Co-coordinating agencies (PR, Creative, Digital Media) and cross functional teams (Shopper & Consumer marketing, Sales, Medical Management, Training, Digital, eCom) to deliver the agreed plan according to brand strategy.
• Utilize strong analytical ability to evaluate end-to-end sell-out and market share data to find channels & categories opportunities.

Your Profile

Key Skills/Experience Required

• Business Administration Graduate or similar, with a specialty in marketing or Shopper/ Customer Marketing.
• Minimum proven commercial experience (+3 years) in marketing, digital marketing and/or Shopper & Customer Marketing as Senior Assistant or Coordinator positions.
• Strategic, innovative, and creative personality with an entrepreneurial mind-set, with a strong can-do attitude.
• English Proficiency: Advanced or Native.
• Spanish Proficiency: Advanced or Native.
• MS Office: Point and Excel Upper-Intermediate or Advanced.
• Proven experience in FMCG or Dermo cosmetic market
• High strategical and analytical approach.
• Experience managing agency partners – both creative, digital and media.
• Analytical, proactive and creative problem solver with a passion for telling campaign performance stories through data to inform future investments.
• Experience managing and optimizing budgets to ROI goals.
• Innovative -comfortable challenging status quo, bringing creativity to problem-solving through the use of innovative frameworks and technological solutions.
• Excellent communication skills – engage and influence multiple stakeholders.

Additional Information

You are welcome to apply if you meet 100% of the requirements since only these profiles will be considered. We offer an attractive benefits and the opportunity to belong to one of the best companies dedicated to caring beyond the skin