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Canada
Brooks Sports, Inc Hiring For Marketing Specialist – Canada at Burnaby, BC Full Time
Your Job:
As the Marketing Specialist (Canada), you will ensure the Brooks brand resonates with runners in Canada through the management of running events, in country sports marketing program, and local social media channels. You will drive marketing programs that support the brand strategy and drive business through integrated concepts that are vibrant and relevant to target consumers.
Responsibilities:
- Develop, plan and execute consumer facing events including race expos, community runs and consumer marketing activations, along with trade events and projects designed to create brand affinity with Canadian runners.
- Drive creative process with Creative Design team and external vendors to design event point of purchase materials. Manage delivery of all elements and fulfilment of event deliverables.
- Grow Brooks Canada social media audience by finding new ways to engage with the Canadian runner. Localize editorial, determine content and schedule.
- Engage with Run Happy Team Members on social platforms and highlight content in owned channels. Work with Influencer Specialist on new opportunities for Brooks social channels.
- Manage social ecosystem and ensure social media pages are culturally appropriate and engaging to Canadian runners.
- Manage Brooks I.D. Coach Program in Canada by recruiting middle, high school and university coaches, and finding opportunities to support them locally. Align with US Program deliveries and overall initiative.
- Work with Marketing Manager, Canada on development of seasonal and yearly marketing plans for Brooks in Canada and align with channels (retailers, Gurus etc).
- Provide update on program progress and communicate results to Marketing Manager.
- Ensure that execution of marketing initiatives is on time and on budget.
- Deliver strong ROI for our brand investments and are aligned with stories/programs.
- Collaborate with US Marketing Team to ensure brand and campaign alignment.
Qualifications:
- College or University education in Business / Marketing / Retail Management / Sports Marketing ideal.
- Minimum two years of Marketing / Sales experience. Sports industry or retail experience in the athletic specialty category preferred.
- Ability to organize, prioritize, and multi-task a range of projects with exceptional attention to detail.
- High proficiency in MS Office software, and moderate proficiency in Adobe Illustrator, Photoshop and Acrobat software. Ability to learn new computer systems quickly.
- Strong problem-solving abilities including identifying potential issues and develop action plans/solutions.
- Analytical skills including the ability to run reports, analyze information, identify trends, and recommend solutions.
- Excellent communication skills both written and verbal; ability to effectively interact with customer facing clients as well as presenting effectively in group settings.
- Proficiency in English is required. French is an asset
- Ability to travel and work extended hours including weekends as needed.
- Problem Solving & Decision Making
- Organizing and Planning
- Relationship Building
- Creativity
- Adaptability
COMPETENCIES
