BRP Hiring for Marketing Coordinator Job at Querétaro Full Time

At BRP, we have a visceral connection to our consumers, one created from a shared passion for the Ultimate Ride. Our teams have a unique ability to develop market-shaping products and services that move people physically and emotionally.

Distributed throughout more than 100 countries, our product line-up includes Ski-Doo and Lynx snowmobiles, Sea-doo watercraft, side-by-side all terrain vehicles, Can-Am Spyder roadsters, Evinrude marine propulsion systems, marine propulsion systems and motors for Rotax karts, motorcycles, and small planes, as well as a full line-up of parts, accessories, and clothing.

Our 10 000 employees make up a big family of diverse cultures who all share a common value: innovation. Our people are passionate and qualified; by joining BRP, you will evolve at the heart of an experienced team that will welcome you with open arms.

www.brp.com

YouTube @CommunicationsBRP

WHY JOIN THE TEAM?

1. This is an ideal position for you if you’re looking for professional development.

2. You will have a great opportunity to apply your knowledge and learn new technologies.

3. You will be part of a growing company and a leader in its field.

For internal candidates (BRP employees) remember to fill and attach your internal application form

YOUR KEY RESPONSIBILITIES

Brand Management and Go-To-Market – 40% Impact

Responsible for the translation, adaptation and production and distribution of marketing materials and assets such as, but not limited to, brochures, spec sheets, videos, and point of purchase material, on time and according to the deployment of marketing campaigns and new model year launches for all brands.

Responsible for issuing purchase orders before the beginning of the projects, and of making payments for the services provided on a timely manner.

Responsible executing the tactics in the marketing budget according to the plan rigorously tracking expenses, such as updating reports and making accruals in an accurate way and pro-actively suggesting opportunities to improve the ROI of the marketing dollars.

Responsible for managing public relations, including the communication of local, national and international events, integrating them to the digital strategy through the Digital Marketing Coordinator, and communicating them to the Country Manager, to interested parties such as dealers, to current clients and prospective buyers.

Responsible for managing key performance indexes, measuring and reporting the performance of the tactics that support the marketing plan, the media plan (except digital media) and the new product launch strategy, always looking for the best ROI for BRP.

Contributes to the creation of the annual marketing plan, marketing budget, media plan and the new product launch strategy.

Shows and Events – 30% Impact

Accountable and responsible for planning and executing product launches, press events, trade shows, demo tours and dealer events.

Accountable and responsible for planning and managing the demo fleet, including the purchase, usage, maintenance, storage and sale of the units, the last one with the support of Sales.

Accountable and responsible for the creation of a calendar of dealer events to be financially supported by BRP according to the strategic objectives of the company.

Digital Marketing and CRM – 10% Impact

Accountable for local campaign tactics, pro-actively connecting with Sales, and the dealers to find opportunities to launch promotions and campaigns using digital marketing, email marketing, and telemarketing, working hand-in-hand with the Digital Marketing Coordinator to execute those tactics.

Responsible for the creation / adaptation of images, banners, videos and other creative assets to support the digital and CRM campaigns on a timely manner and in coordination with the Digital Marketing Coordinator.

Supports the Digital Marketing Coordinator with the communication of local market priorities, products to focus and target customers on social media and Google.

YOUR QUALIFICATIONS AND SKILLS

Minimum of 5 years of full-time professional experience

Command of the Microsoft Office package, including good knowledge of Word, PowerPoint and Excel

Excellent interpersonal communication, emotional intelligence and capacity to work under pressure, attention to details, rigorous execution, impeccable follow-up, creativity, pro-activity

Project management skills a strong asset

Advanced English (written and spoken) a must